Mission & Vision
Our vision: Increase value added and the quality of life in Hamburg
We see ourselves as a responsible partner and initiator for marketing the Hamburg Metropolitan Region. As a key driver of city marketing, we base our work on reliability, client orientation and high quality. We are characterised by team spirit and an open mindset, we are modern and we embrace innovation. Together we are shaping the future of Hamburg.
Our mission: Raising and expanding Hamburg’s attractiveness
By developing, communicating and coordinating the Hamburg brand, we highlight the locational attractiveness of Hamburg and the Hamburg Metropolitan Region in Germany and abroad. We coordinate and harmonise the activities of other marketing stakeholders in the city. We ensure a consistent image of the Hamburg brand and raise the brand’s profile among individuals and businesses.
The Hamburg Metropolitan Region: a common living environment and economic area
Hamburg is Germany’s second largest metropolitan region.
The Hamburg Marketing GmbH markets the entire metropolitan region beyond the boundaries of the federal states. The region is home to 5 million people and stretches from Cuxhaven in the west and Ludwigslust in the east to Ost-Holstein in the north and Heidekreis in the south.