Strategy & Brand Management / Maxim Schulz

Strategic thinking

As its central task, the Hamburg Marketing GmbH (HMG) designs marketing strategies for Hamburg. Based on predefined target groups, the strategy & brand management unit aims to clearly position Hamburg as a brand. All activities are aimed at marketing, enhancing and developing the image of the Hamburg Metropolitan Region, and thus the Hamburg brand, at regional, national and international levels.

Brand management

The brand management team coordinates and interlinks activities of all stakeholders involved in marketing Hamburg based on the HMG’s strategic guidelines. In addition, the team develops communication content and advises and supports partners and stakeholders involved in marketing the Hamburg Metropolitan Region in implementing Hamburg-related communication and in applying the relevant communication patterns. For this purpose, a wide range of services are available to the HMG’s partners.