The projects of Hamburg Marketing GmbH

Innovations, networks, and visions for the future: our latest projects

Hamburg is actively shaping the future and strengthening its international appeal through pioneering city marketing projects.

From Hamburg News, which provides an international audience with reporting on current economic developments in the Hamburg Metropolitan Region to the HY-5 Hydrogen Alliance, which aims to position Northern Germany as Europe's leading hydrogen region, to cultural campaigns that highlight the city's creative diversity: Hamburg is taking an active role in shaping the region's future.

How we are actively shaping Hamburg's future

Offshore wind turbines and platform with text promoting Northern Germany's green hydrogen initiative HY-5.

The HY-5 Hydrogen Alliance

Today, the effects of climate change are becoming more and more obvious and the transition towards a sustainable economy represents a global challenge. Initiated by the North-German Chamber of Commerce and Hamburg Marketing GmbH, the business development organisations of the federal states of Lower Saxony, Schleswig-Holstein, Mecklenburg-Western Pomerania, Hamburg and Bremen joined forces and established the HY-5 Hydrogen Alliance, which aims to make Northern Germany the leading future region for green hydrogen in Europe.

Two young people are sitting on a bench in the Hamburger Kunsthalle, laughing. They look relaxed and happy while surrounded by impressive paintings in a large, bright exhibition space. — © Mediaserver Hamburg / Christian Brandes

Cultural campaign

The "Mischen is possible" campaign (a play on words on "Mission impossible") by the Hamburg Ministry of Culture and Media focusses on Hamburg's cultural diversity. Supported by Hamburg Marketing, the campaign with its expressive visuals and pointed slogans brings the city's wide range of cultural offerings to life and invites you to discover new perspectives and formats live.

Business news from Hamburg and the Hamburg Metropolitan Region

Featuring English and German content, the Hamburg News portal offers the latest business news, industry insights and exclusive interviews from Hamburg and the surrounding region – curated and researched by experienced business journalists.

Kreativbranche

nextMedia Festival: „KI-Suche ist die neue Realität“

Beim Next Media Festival 2025 wurde klar: Die Veränderung in der Medienbranche hat erst begonnen. Wir waren vor Ort und haben mitgeschrieben

Metropolregion Hamburg

Short News aus der Metropolregion Hamburg

Was geht in der Metropolregion Hamburg? Von Auszeichnung über Investitionen bis hin zu Innovationen. Die Short News aus der Wirtschaft.

Luftfahrt

Flughafen Hamburg gewinnt „Best Airport Award 2025"

Bereits zum fünften Mal wurde der Hamburg Airport mit dem Best Airport Award ausgezeichnet. Was den Flughafen als besten Europas auszeichnet.

Termine

„Handelskammer On Tour“ kommt in Hamburgs Bezirke

Neues Eventformat der Handelskammer lädt Hamburger Wirtschaft am 16. Juli in die Zeisehallen in Altona

Life Science

Beiersdorf stärkt Standort in Hamburg mit rund 140 Millionen Euro

Der Beiersdorf Campus wächst um ein Innovationszentrum – es soll Prozesse beschleunigen und interdisziplinäre Zusammenarbeit stärken

Technologie

Zellerfeld R&D produziert Schuhe mit 3D-Drucker

Wie Zellerfeld R&D aus der Metropolregion Hamburg mit digitalem Schuhdruck erfolgreich eine Nische besetzt

Food

So attraktiv ist der (Food-)Standort Hamburg

Von Erfolgsrezepten bis zu Förderangeboten – Food Innovation Camp 2025 bot breites Spektrum an Impulsen. Wir waren vor Ort

Termine

Gründen lernen beim Young Makers Festival

Heute Schüler:in, morgen vielleicht Unternehmer:in – Young Makers Festival zeigt, wie das gelingen kann

Mobilität

So war der UITP Summit 2025

ÖPNV-Kongress brachte internationale Mobilitätsbranche in Hamburg zusammen. Und: Wie sich eine Fahrt im autonomen Shuttle anfühlt

Successful past projects

LOOKING BACK

UEFA EURO 2024

The UEFA EURO 2024 put Hamburg on the international football stage. As one of ten host cities, Hamburg made an impression with its unique supporting programme. Overall, four preliminary round matches and one quarter-final match took place at Hamburg's Volksparkstadion.

The group draw at the Elbphilharmonie concert hall and the container installation in the port attracted worldwide attention. With its "Hamburg. Great Things Start Here." communication campaign, the city presented itself as a cosmopolitan, sport-loving city – a success story with a lasting effect.

LOOKING BACk

Future Hamburg Award

Whether in terms of business, the social sphere or climate: technological progress is transforming urban life worldwide, while also creating major challenges for cities. So how can cities ensure future liveability? Over a period of three years, the Future Hamburg Award honoured visionary startups addressing this question by developing sustainable solutions.

In 2023, the award was presented for the last time, but its impetus and innovations have an impact far beyond Hamburg and thus contribute to shaping the city as a centre of innovation.