A Powerful Economy and strong brands from Hamburg
World-famous company brands such as Airbus, Beiersdorf, Hapag-Lloyd, Helm, Montblanc, Olympus, OTTO and Tchibo, along with the major publishing houses, all contribute to Hamburg’s economy. Ten of the 100 German companies with the largest turnover (excluding banks and insurance firms) are based in Hamburg. Today, almost 150,000 businesses and traders are registered with the Hamburg Chamber of Commerce, many of these being small and medium-sized enterprises. Around 338,000 residents of the surrounding Metropolitan Region commute regularly to work in the city. Hamburg and its Metropolitan Region embark on a cluster-oriented economic policy that focusses on the port and logistics, but also on areas such as aviation, IT and media, renewable energy, and life sciences. These innovative, future-oriented industries in particular are boosting the region’s economic growth.