Hamburg at South by Southwest 2019

(Reeperbahn Hamburgers / Maximilian Knop)

From 8 to 17 March 2019 the South by Southwest Festival (SXSW) in Austin, Texas will be the global hotspot for the digital creative industries, with more than 75,000 visitors expected. While SXSW Interactive will be particularly in the focus of a growing number of visitors, the festival is one of the best opportunities for startups to present their ideas to the public and to potential investors. For the audience at SXSW, it's a great chance to get inspired by innovative business concepts, festivals and digital conferences coming from Hamburg – one of the most creative business locations in Europe.

In the run up and during SXSW 2019 you will find here some information, text material and photos helping you in your editorial work. More information about activities and events at SXSW:

Hamburg Events and Entrepreneurs from Hamburg at SXSW-Panels

Friday, March 8th

San Antonio Startup Day (Invitation only)
8am – 4pm San Antonio

SXSW Session: A Language to Foster Innovation 
12:30am – 1:30pm Hilton, Salon G

Saturday, March 9th

Showcases: SXSW Interactive Innovation Awards
with finalist Ocean Mind (Hamburg) in the category “Visual Media Experience”
12pm – 6pm Convention Center, Exhibition Hall 1

Sunday, March 10th

European Media Breakfast
10am – 12pm WeWork Austin

Hamburg TexConnect Matchmaking (Invitation only)
2pm – 4pm Downtown Burgers

Firesidechat: How To Be Innovative After 130 Years
2pm – 2:30pm German Haus

Reeperbahn Hamburgers – Digital Media Women Day
4pm – 7pm Downtown Burgers

Monday, March 11th

Panel: The Future Of Food
9:30am – 10am Galvanize Austin
RSVP (PW: future)

Panel: The Future Of Cities
10am – 11am Galvanize Austin
RSVP (PW: future)

NMA MediaMatch  by Next Media Accelerator
11am – 2pm, German Haus

Reeperbahn Startup Pitch by Hamburg Startups 
4pm – 6:30pm Galvanize Austin
RSVP (PW: future)

Reeperbahn Hamburgers @ SXSW
4pm – 7pm Downtown Burgers

Award Ceremony: SXSW Interactive Innovation Awards with finalist Ocean Mind (Hamburg) in the category “Visual Media Experience”
6pm – 9pm Convention Center, Exhibition Hall 1

Reeperbahn Festival / Keychange Showcase
8pm – 11pm EU House

Tuesday, March 12th

Breakfast Pitch Club
9:30am – 12pm German Haus
RSVP (PW: SXSW_Breakfast)

Panel: How to achieve a gender balance in the music sector – Comparing aims and measures presented by Sequencer Tour
2pm – 3pm (tbc) German Haus

Panel: Immersive Experiences presented by Sequencer Tour
3pm – 4pm (tbc) German Haus

Wednesday, March 13th

SXSW Panel: Flying Taxis and Ambulance Drones: SciFi 2 Reality 
2pm – 4pm Hilton, Salon K

Thursday, March 14th

The Aussie Brekkie – Reeperbahn Festival’s partner country 2019 invites the German delegation, powered by Sounds Australia
9:30am – 11am Australia House (Lucille)
RSVP (PW: reeperbahn19)

Reeperbahn Hamburgers @ SXSW 
4pm – 7pm Downtown Burgers

Saturday, March 16th

SXSW Panel: Passport to Music Cities: Music Tourism 
2pm – 3pm Convention Center, Room 15

SXSW Gaming Awards with DAEDALIC Entertainment (Hamburg), Nominee for the Gamers Voice Award
7pm – 9pm Hilton, Salon H

Startups and Creative Businesses from Hamburg at SXSW:


Aiconix (Hamburg, Germany) Incorporates artificial intelligence and machine learning with video optimisation during the production process already, to optimize the content according to the target group.

Airy (Hamburg, Germany) A flowerpot with a simple and groundbreaking ventilation system, so flower roots can absorb pollutants.


Cargonexx (Hamburg, Germany) has created a tool using artificial intelligence for truck transportation.


Ceretai (Stockholm, Sweden) Is developing an analysis tool for equality in media, producing equality-related meta data on video using voice and image recognition, and combine this with crowd-based equality evaluations.

Cold Plasmatech(Greifswald, Germany) treats chronic wounds with cold plasma.


ContentFlow (Berlin, Germany) A Live-Streaming-Software, as a channel-independent solution for Media, Marketing & Events. 


DailyDress (Hamburg, Germany) find your perfect Outfit instantly: Matching the weather, your style and your own wardrobe.

DevilDuck Records (Hamburg, Germany) is an independent boutique label.


German Wahnsinn (Hamburg, Germany) Combining recording studio services, label and audio book publishing focussing in particular on Digital Audio Units for innovative solutions in virtual reality, augmented reality, 360° and responsive audio.

IndieFrame (Copenhagen, Denmark) Provides instant access to a global database of user-generated content creating a direct link between the media and independent photographers, video journalists and on-site smartphone reporters.

JobMatchMe (Hamburg, Germany) A platform matching employer and employees due to data and machine learning.

Localyze(Hamburg, Germany) supports international employees throughout the whole relocation process with an all-in-one software solution covering everything from visa to social integration.

Scribers[Hub] (Hamburg, Germany) Platform to connect specialized journalists, texters, authors.

Spice VR (Hamburg, Germany) Developed the first flight drone specifically for 360° VR film recordings 


Spiegelsaal (Hamburg, Germany) develops products for the national and international music industry’s customers conceptualising, designs and printing mainly gig posters.

Tomorrow (Hamburg, Germany) is developing a comprehensive digital platform for all aspects of finance with a positive impact.

Vrham! (Hamburg, Germany) Germany’s first virtual reality & arts festival artists presenting VR experiences and participative formats in theatre, music and dance.

Zum Heimathafen (Hamburg, Germany) As illustrator, graphic artist and screen printer Alexander Hanke designs and distributes his own works under the label Zum Heimathafen.

Hamburg News on SXSW

Cargonexx to save 100,00 tons of C02 annually
01 March 2019 - Hamburg's digital forwarder raising efficiency with AR - Rolf-Dieter Lafrenz to debut at SXSW

10 future-orientated trends at SXSW
27 February 2019 - Subscription models, cross reality, smart mobility to dominate Austin's creative fair

Hamburg's delegation at SXSW growing
20 February 2019 - Hamburg Creative Society and Authority for Culture and Media backing five companies

Hamburg delegation heads to SXSW in Texas
12 February 2019 - Creative, digital fair - hotspot of start-ups and media figures

Daily Dress, Localyze and Tomorrow heading to SXSW
22 January 2019 - Hamburg Startups invited to Elevator Pitch and Stress Test - seven startups pitched for three trips to SXSW

Hamburg Startups heading to SXSW in Texas
20 December 2018 - Call for start-ups: Apply now and pitch for two trips to South by Southwest

Further information on Hamburg as a businessplace