Hamburg Convention Bureau (HCB)

We bring the decision-makers to Hamburg

The Hamburg Convention Bureau (HCB) serves as a competent partner for the meetings industry. We focus on marketing Hamburg as a meetings and convention destination especially at an international level. The HCB establishes relevant contacts with partners, sponsors and media representatives and procures suitable event locations throughout the Hamburg Metropolitan Region.

Our experienced team combines pronounced locational know-how with broad expertise and an excellent network – from industry meetings to large-scale events in the public sphere.

In addition, the HCB plans and implements its own events as well as various communication measures. Through market monitoring, market research and benchmarking, the HCB provides the basis for harnessing existing potential and for strategically developing Hamburg as a location.

Shareholder structure:

The HCB is a wholly owned subsidiary of the Hamburg Marketing GmbH.

Our areas of expertise at a glance:

  • meetings, incentives, conventions and events (MICE)

  • event marketing

  • liaison between hotel industry, event industry and businesses

  • cross-sectoral competence and consulting 

To learn more about our company, please visit