Hamburg Tourism (HHT)

We breathe life into the city

The Hamburg Tourismus GmbH (HHT) markets Hamburg as a travel destination in Germany and abroad. Its core task lies in coordinating the development of touristic infrastructures, offers and services. Being the Hamburg expert, the HHT provides guests with the most comprehensive packages for their stay in Hamburg. With high-coverage brochures and online platforms such as the event database and the Hamburg Tourismus app, the HHT offers its partners a joint platform for marketing their touristic services and products. The HHT creates additional synergies by collaborating with national and international marketing organisations (e.g. the German National Tourist Board), the travel industry and Hamburg’s tourism industry.

The HHT strengthens and supports the diversity, popularity and success of the region’s touristic offers. Moreover, the HHT contributes to improving the quality of life in the Hamburg Metropolitan Region and fosters its future development as a cosmopolitan, liveable region. It goes without saying that the HHT continually monitors the attractiveness, diversity, quantity and quality of its offers.

Shareholder structure:

The HHT’s partners are: the Hamburg Marketing GmbH (51%), the Hamburg Tourism Association (TVH) (29%), DEHOGA Hamburg (10%) and the Hamburg Chamber of Commerce (10%). 

Our areas of expertise at a glance:

  • destination marketing

  • tourism sales marketing

  • tourist market research

  • healthcare, golf and cruise tourism

  • cultural tourism marketing

  • Hamburg Travel: booking service 

To learn more about our company, please visit