Hamburg on Tour 2018

(© Hamburg on Tour)

Hamburg on Tour in London

On Saturday 01 and Sunday 02 September, London will play again host to Hamburg on Tour, a one-of-a-kind pop up event in Shoreditch (The Boiler House, 152 Brick Lane) to showcase one of the most liveable cities in the world through its lively music and festival Region.

"I was born in Liverpool, but I grew up in Hamburg" – these words of John Lennon are still music to the ears of Hamburg’s locals. Back then, in the early 1960s, very few would have imagined that the music venues of the St Pauli district would become the springboard to propel the Beatles’ unparalleled international career. And it was the Hamburg photographer Astrid Kirchherr, who decided some time during their long-running club performances to give the Fab Four their famous mushroom hairdos. Hamburg’s rich music scene includes three professional orchestras, several distinguished soloists and chamber ensembles, jazz, rock and pop artists, composers, singer-songwriters, electro artists as well as several renowned training institutions. From Metal and Jazz, to Rock and Alternative, the Hamburg Metropolitan Region hosts more than 100 exciting festivals per year.

Hamburg is a city of contrast and seeming opposites, and this is also particularly true when it comes to wining and dining. Today, Hamburg boasts more Michelin-star restaurants than ever – and at the same time the city is increasingly turning into a hotspot for a young, creative food and beverage scene, with original concepts that are definitely worthwhile trying.

Hamburg on Tour will make sure Londoners get a taste of this happening maritime city, right in the heart of Shoreditch. The event will include a full programme of music from top bands and DJ's, traditional and modern fayre, interactive tours of the city including a 360-degree VR technology exhibit, markets, a taste of Steffi Hempel’s legendary Hamburg Beatles Tour, along with craft beer and chocolate tasting – all set against the backdrop of a Hamburg skyline, dominated by the celebrated Elbphilharmonie Hamburg, the world's finest new concert hall.

Picture Gallery - Hamburg on Tour © Hamburg Convention Bureau GmbH

About Hamburg on Tour

Hamburg on Tour is a public event series which the Hamburg Convention Bureau GmbH (as part of Hamburg Marketing GmbH) has designed to present the City of Hamburg and its surrounding Metropolis via an imaginative live communications event, taking place annually in international host cities. The events are interactive and immersive, inspiring audiences to enjoy a two-day celebration and leave them with a true taste of Hamburg.
For Hamburg on Tour partners, the event offers multiple platforms to present themselves to key international markets. The annual public event is complemented by different B2B formats to support the relationships between Hamburg and international partner cities.
Hamburg on Tour took place for the first time in 2014 in Vienna, followed by events in Copenhagen (2015), Gothenburg (2016) and London (2017). To get an impression of the festival have a look on the documentation of Hamburg on Tour 2017 in London.