With one voice for Hamburg

Our projects and co-operations

Communication

Who we are

Together with other marketing players from Hamburg, we promote the Hamburg Metropolitan Region and raise its profile both nationally and internationally. Through our work, we highlight Hamburg's strengths and get relevant partners involved. In this way, we increase the appeal of this unique location in Northern Germany between the North Sea, Baltic Sea and the Lüneburg Heath for people and companies, while also fostering a sense of community among local residents.

Latest press releases

Brutalist concrete building with terraced greenery and staircases under a cloudy sky.

Hamburg will become the international hub for energy transition and sustainability in autumn 2024

Promotional poster for Harry Potter Back to Hogwarts fan event in Hamburg on 1 September, 10:00 to 17:00.

Simply magical: Even more Harry Potter for Hamburg - First ‘Back to Hogwarts’ fan event at Hamburg's wholesale market

Interior of a modern, colourful restaurant with a circular bar, blue staircase, and large glass ceiling.

Hamburg's Hanseviertel will be delicious & colourful: food market ‘Le big TamTam’ opens its doors

‘Green Hamburg Bunker’ opens: Spectacular addition to a high-rise bunker with roof garden, culture, hotel and catering

Shipping containers stacked at a port, decorated with various national flags, viewed across the water.

World's largest tournament bracket: new container installation in the Port of Hamburg marks the start of the knockout round of the UEFA EURO 2024

Two ballet dancers in period costumes perform a floor pose facing each other on stage.

The 49th Hamburg Ballet Days as an exclamation mark for John Neumeier's career

Das Bild zeigt ein Platzhalter Text — © Mediaserver Hamburg / https://www.instagram.com/sascha_b_hamburg/

Hamburg Marketing at a glance

Hamburg Marketing GmbH integrates all marketing activities of the City of Hamburg. At the same time, it acts at an operational level by supporting a large number of projects and implementing its own marketing measures. More than 200 members of staff work under the umbrella brand of Hamburg Marketing to develop the Hamburg Metropolitan Region's positive image in Germany and abroad.

Our dedicated divisions

Three people enjoying a sunset boat ride with a city skyline and water in the background. — © Mediaserver Hamburg / Christian Brandes

Strategy & Brand Management

The Strategy & Brand Management division develops the strategic framework for the companies of the Hamburg Marketing Group and is responsible for both the positioning of the Hamburg brand and the corporate design of the city and metropolitan region. In addition to consulting services, this division also provides extensive picture material and video footage.

Group of friends sitting on grass in a rooftop garden overlooking a cityscape with a tall communication tower. — © Mediaserver Hamburg / Christian Brandes

Cross-Sectoral Marketing

The Cross-Sectoral Marketing division connects stakeholders, develops strategies and realises projects to position Hamburg as a strong brand. Together with partners from business, academia and culture, the team enhances the Hamburg Metropolitan Region's international profile – with the aim of strengthening Hamburg as a dynamic, innovative and liveable location.

Two colleagues smiling and looking at a laptop screen in a modern office. — © Mediaserver Hamburg / Christian Brandes

Media Relations

The team of the Media Relations division at Hamburg Marketing GmbH offers international media, journalists and bloggers a comprehensive range of information and content relating to Hamburg and the surrounding region.

Career opportunities

Our city is highly diverse, and so are the opportunities at our company.

Future Hamburg Talks

The Future Hamburg Talks video format brings together leading minds from business, science and tech to shed light on innovations and pioneering developments from Hamburg and the Hamburg Metropolitan Region.

Business news from Hamburg and the
Hamburg Metropolitan Region

Two artificial palm trees symbolise art in the Park Fiction public space in Hamburg — © Mediaserver Hamburg/Ingo Boelter

Creative

Elbkulturfonds selects projects for funding in 2026

The Elbkulturfonds supports art projects with a total of 500,000 euros - The Ministry of Culture and Media announces the funding recipients

3D image of a hexagonal grid with an elongated, cylindrical object — © Teccon/TU Hamburg

Technology

3D now printing sustainable façades

Teccon Consulting & Engineering and Hamburg University of Technology want to combine traditional insulation materials with modern 3D processes

View of Elbphilharmonie and the Port of Hamburg — © Mediaserver Hamburg/Timo Sommer

Retail

Economic barometer shows slight recovery, but no trend reversal

Between hope and caution - Chamber of Commerce publishes latest economic barometer. Sentiment brightened slightly in the second quarter of 2025

Bust of a humanoid robot on a red pedestal — © Yvonne Scheller

Artificial Intelligence

Does AI make us more humane?

Robots simulating love, acting as research assistants and automatic hackers in AI era - Professor Frank Steinicke, technology realist, proposes means of coping