Who we are

Together with other marketing players from Hamburg, we promote the Hamburg Metropolitan Region and raise its profile both nationally and internationally. Through our work, we highlight Hamburg's strengths and get relevant partners involved. In this way, we increase the appeal of this unique location in Northern Germany between the North Sea, Baltic Sea and the Lüneburg Heath for people and companies, while also fostering a sense of community among local residents.

Latest press releases

 

Hamburg will become the international hub for energy transition and sustainability in autumn 2024

 

Simply magical: Even more Harry Potter for Hamburg - First ‘Back to Hogwarts’ fan event at Hamburg's wholesale market

 

Hamburg's Hanseviertel will be delicious & colourful: food market ‘Le big TamTam’ opens its doors

 

‘Green Hamburg Bunker’ opens: Spectacular addition to a high-rise bunker with roof garden, culture, hotel and catering

 

World's largest tournament bracket: new container installation in the Port of Hamburg marks the start of the knockout round of the UEFA EURO 2024

 

The 49th Hamburg Ballet Days as an exclamation mark for John Neumeier's career

Das Bild zeigt ein Platzhalter Text
© Mediaserver Hamburg / https://www.instagram.com/sascha_b_hamburg/

Hamburg Marketing at a glance

Hamburg Marketing GmbH integrates all marketing activities of the City of Hamburg. At the same time, it acts at an operational level by supporting a large number of projects and implementing its own marketing measures. More than 200 members of staff work under the umbrella brand of Hamburg Marketing to develop the Hamburg Metropolitan Region's positive image in Germany and abroad.

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Our dedicated divisions

Three people enjoying a sunset boat ride with a city skyline and water in the background.
© Mediaserver Hamburg / Christian Brandes

Strategy & Brand Management

The Strategy & Brand Management division develops the strategic framework for the companies of the Hamburg Marketing Group and is responsible for both the positioning of the Hamburg brand and the corporate design of the city and metropolitan region. In addition to consulting services, this division also provides extensive picture material and video footage.

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Group of friends sitting on grass in a rooftop garden overlooking a cityscape with a tall communication tower.
© Mediaserver Hamburg / Christian Brandes

Cross-Sectoral Marketing

The Cross-Sectoral Marketing division connects stakeholders, develops strategies and realises projects to position Hamburg as a strong brand. Together with partners from business, academia and culture, the team enhances the Hamburg Metropolitan Region's international profile – with the aim of strengthening Hamburg as a dynamic, innovative and liveable location.

Discover topics and projects
Two colleagues smiling and looking at a laptop screen in a modern office.
© Mediaserver Hamburg / Christian Brandes

Media Relations

The team of the Media Relations division at Hamburg Marketing GmbH offers international media, journalists and bloggers a comprehensive range of information and content relating to Hamburg and the surrounding region.

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Career opportunities

Our city is highly diverse, and so are the opportunities at our company.
© Mediaserver Hamburg / Christian Brandes

Future Hamburg Talks

The Future Hamburg Talks video format brings together leading minds from business, science and tech to shed light on innovations and pioneering developments from Hamburg and the Hamburg Metropolitan Region.

Business news from Hamburg and the 
Hamburg Metropolitan Region

© Mediaserver Hamburg/Andreas Vallbracht
Innovation

Hamburg announces 2040 development goals for city centre

"City centre vision" aims to support structural change in Hamburg's city centre. Nine strategic goals defined
© HHIS Wilkenwerk
Innovation

Ideas come together during Hamburg Innovation Summit 2025

Oberhafenquartier once again becomes a hotspot for future topics with Hamburg Innovation Summit on 10 July
© Yvonne Scheller
Retail

Hamburg eyeing opportunities in other global regions

New opportunities for German economy amid potential threat of US tariff policy
© Unsplash/Alexander Mils
Aviation

Diehl Aviation and DLR reach agreement on closer co-operation

New cooperation agreement strengthens Hamburg's key position for innovation in aviation
© Mediaserver Hamburg/Christian Brandes
Startups

Startup City Highlights

The top news from Hamburg's startup ecosystem in a monthly overview
© Getty Images für Unsplash+
Logistics

Hamburg presents Germany's first logistics strategy 2035

Logistics sector in Hamburg and metropolitan region to be future-proofed. Germany's first logistics strategy presented
© Moka-Studio
Property

New sports and event arena for Hamburg?

Billebogen Entwicklungsgesellschaft wants to identify companies and investors for project at the new piggyback station
© Sky Express
Aviation

Sky Express links Hamburg with Athens

New airline Sky Express to fly from Hamburg Airport to the Greek capital from 24 October
© Future Hamburg Talks / Hamburg Marketing GmbH
Future Hamburg Talks

Future Hamburg Talks meets Jenne Wendt, Business Location Development Stade

Giving Hamburg Metropolitan Region cutting edge in renewable energy and green hydrogen

Media Server 

Free access to photos and video footage for location marketing and editorial purposes.
© Mediaserver Hamburg / Christian Brandes
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