Who we are

Together with other marketing players from Hamburg, we promote the Hamburg Metropolitan Region and raise its profile both nationally and internationally. Through our work, we highlight Hamburg's strengths and get relevant partners involved. In this way, we increase the appeal of this unique location in Northern Germany between the North Sea, Baltic Sea and the Lüneburg Heath for people and companies, while also fostering a sense of community among local residents.

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Hamburg Marketing at a glance

Hamburg Marketing GmbH integrates all marketing activities of the City of Hamburg. At the same time, it acts at an operational level by supporting a large number of projects and implementing its own marketing measures. More than 200 members of staff work under the umbrella brand of Hamburg Marketing to develop the Hamburg Metropolitan Region's positive image in Germany and abroad.

Our dedicated divisions

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Strategy & Brand Management

The Strategy & Brand Management division develops the strategic framework for the companies of the Hamburg Marketing Group and is responsible for both the positioning of the Hamburg brand and the corporate design of the city and metropolitan region. In addition to consulting services, this division also provides extensive picture material and video footage.

Group of friends sitting on grass in a rooftop garden overlooking a cityscape with a tall communication tower.

Cross-Sectoral Marketing

The Cross-Sectoral Marketing division connects stakeholders, develops strategies and realises projects to position Hamburg as a strong brand. Together with partners from business, academia and culture, the team enhances the Hamburg Metropolitan Region's international profile – with the aim of strengthening Hamburg as a dynamic, innovative and liveable location.

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Media Relations

The team of the Media Relations division at Hamburg Marketing GmbH offers international media, journalists and bloggers a comprehensive range of information and content relating to Hamburg and the surrounding region.

Future Hamburg Talks

The Future Hamburg Talks video format brings together leading minds from business, science and tech to shed light on innovations and pioneering developments from Hamburg and the Hamburg Metropolitan Region.

Business news from Hamburg and the 
Hamburg Metropolitan Region

Gemeinschaftsstand von Hamburg Invest auf der EXPO REAL
Press release

128.000 m² for life sciences in the Altona Innovation Park

Altona Innovation Park
Air Baltic airplane in the sky
Aviation

Air Baltic flying direct from Hamburg to Tallinn

New direct route to the Estonian capital Tallinn from spring 2026. This means that all three Baltic capitals will be served from Hamburg
Scientist in a lab examines a sample through a microscope
Research

UKE researchers facilitate analysis of tissue samples

The new Pathoplex method works without specialised equipment and could be particularly helpful in the treatment of kidney disease
View of port including BNITM Schumacher building, the Elbe River and ships
Research

Bernhard Nocht Institute celebrating 125 years of research

New digital centre and new building in Science City Bahrenfeld and the "One Health" approach - Hamburg News spoke to Professor Jürgen May, CEO
Futuristic humanoid robot with digital user surface and data in the background
Artificial Intelligence

Hamburg as a leading AI centre

AI Summit 2025 highlights prerequisites for positioning Hamburg as a leading AI centre
Four people hold an office meeting
Startups

Backing for migrant founders in Hamburg

Founders with a migration background are increasingly important economically. The Hanseatic city has also recognised this
Young people listen to a talk on cabin management and software during YOTA‘ss Summer Camp
Aviation

Hamburg boosting tomorrow's STEM professions

Hamburg boosting tomorrow's STEM professions
Young suited businessman sits on a wall reading his mobile phone with the Port of Hamburg in the background
Digitalisation

Cash injection for digitalisation

Hamburg-Kredit Digital aims to drive digitalisation in Hamburg's small and medium-sized enterprises - with the possibility of subsidies
Reeperbahn at night with neon lights and crowds
Creative

Hamburg's movie industry more dynamic than ever

Oscar-nominated productions making city magnet for global filmmakers
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