With one voice for Hamburg

Our projects and co-operations

Communication

Who we are

Together with other marketing players from Hamburg, we promote the Hamburg Metropolitan Region and raise its profile both nationally and internationally. Through our work, we highlight Hamburg's strengths and get relevant partners involved. In this way, we increase the appeal of this unique location in Northern Germany between the North Sea, Baltic Sea and the Lüneburg Heath for people and companies, while also fostering a sense of community among local residents.

Latest press releases

Hamburg will become the international hub for energy transition and sustainability in autumn 2024

Simply magical: Even more Harry Potter for Hamburg - First ‘Back to Hogwarts’ fan event at Hamburg's wholesale market

Hamburg's Hanseviertel will be delicious & colourful: food market ‘Le big TamTam’ opens its doors

‘Green Hamburg Bunker’ opens: Spectacular addition to a high-rise bunker with roof garden, culture, hotel and catering

World's largest tournament bracket: new container installation in the Port of Hamburg marks the start of the knockout round of the UEFA EURO 2024

The 49th Hamburg Ballet Days as an exclamation mark for John Neumeier's career

Das Bild zeigt ein Platzhalter Text — © Mediaserver Hamburg / https://www.instagram.com/sascha_b_hamburg/

Hamburg Marketing at a glance

Hamburg Marketing GmbH integrates all marketing activities of the City of Hamburg. At the same time, it acts at an operational level by supporting a large number of projects and implementing its own marketing measures. More than 200 members of staff work under the umbrella brand of Hamburg Marketing to develop the Hamburg Metropolitan Region's positive image in Germany and abroad.

Our dedicated divisions

© Mediaserver Hamburg / Christian Brandes

Strategy & Brand Management

The Strategy & Brand Management division develops the strategic framework for the companies of the Hamburg Marketing Group and is responsible for both the positioning of the Hamburg brand and the corporate design of the city and metropolitan region. In addition to consulting services, this division also provides extensive picture material and video footage.

Cross-Sectoral Marketing

The Cross-Sectoral Marketing division connects stakeholders, develops strategies and realises projects to position Hamburg as a strong brand. Together with partners from business, academia and culture, the team enhances the Hamburg Metropolitan Region's international profile – with the aim of strengthening Hamburg as a dynamic, innovative and liveable location.

Media Relations

The team of the Media Relations division at Hamburg Marketing GmbH offers international media, journalists and bloggers a comprehensive range of information and content relating to Hamburg and the surrounding region.

Career opportunities

Our city is highly diverse, and so are the opportunities at our company.

Future Hamburg Talks

The Future Hamburg Talks video format brings together leading minds from business, science and tech to shed light on innovations and pioneering developments from Hamburg and the Hamburg Metropolitan Region.

Business news from Hamburg and the
Hamburg Metropolitan Region

Digitalisation

Hamburg's government takes next step towards digital management

The newly released ZeSI mobile app checks digital administrative documents. Further components are soon to follow to drive digitalisation forward

New Work

“Corporate culture is not simply an add-on,” says Katy Roewer, CFO of Otto Group

Interview with Otto Group CFO Katy Roewer. She has been working part-time as a board member for ten years. How does that work?

Food

Food Cluster Hamburg presents recipe for more global visibility

Hamburg News spoke to Sascha Taube, Managing Director of Food Cluster Hamburg, about developments in Hamburg's latest business cluster

Sustainability

Hamburg University to enter next decade digitally and sustainably

In its Sustainability Strategy 2030, the University of Hamburg summarises how the sustainable and digital transformation is to succeed holistically.

Mobility

"UITP Summit 2025" underway in Hamburg

From 15 to 18 June, the world of urban mobility will meet at the Public Transport World Congress in the Hanseatic city

Health

Hamburg physically fitter than German average

The second Hamburg Physical Activity Report shows that many people in Hamburg are active in sports. The Hanseatic city often scores above average

Creative

New maker lab in Central Library

The MakerLab invites you to tinker and be creative. It is intended to motivate Hamburg residents to do it themselves and is therefore part of a higher goal

International

Hamburg pitching for Olympic and Paralympic Games

In the bid for the 2036, 2040 and 2044 Summer Olympics, Hamburg is entering the race with a festival experience of short distances and an "arena for all"

Retail

HHLA gains majority stake in Ukraine's Eurobridge Intermodal Terminal

HHLA is planning to acquire a majority stake in a terminal in Batiovo in western Ukraine. A strategically favourable handling point

Media Server

Free access to photos and video footage for location marketing and editorial purposes.