Who we are

Together with other marketing players from Hamburg, we promote the Hamburg Metropolitan Region and raise its profile both nationally and internationally. Through our work, we highlight Hamburg's strengths and get relevant partners involved. In this way, we increase the appeal of this unique location in Northern Germany between the North Sea, Baltic Sea and the Lüneburg Heath for people and companies, while also fostering a sense of community among local residents.

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Hamburg Marketing at a glance

Hamburg Marketing GmbH integrates all marketing activities of the City of Hamburg. At the same time, it acts at an operational level by supporting a large number of projects and implementing its own marketing measures. More than 200 members of staff work under the umbrella brand of Hamburg Marketing to develop the Hamburg Metropolitan Region's positive image in Germany and abroad.

Our dedicated divisions

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Strategy & Brand Management

The Strategy & Brand Management division develops the strategic framework for the companies of the Hamburg Marketing Group and is responsible for both the positioning of the Hamburg brand and the corporate design of the city and metropolitan region. In addition to consulting services, this division also provides extensive picture material and video footage.

Group of friends sitting on grass in a rooftop garden overlooking a cityscape with a tall communication tower.

Cross-Sectoral Marketing

The Cross-Sectoral Marketing division connects stakeholders, develops strategies and realises projects to position Hamburg as a strong brand. Together with partners from business, academia and culture, the team enhances the Hamburg Metropolitan Region's international profile – with the aim of strengthening Hamburg as a dynamic, innovative and liveable location.

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Media Relations

The team of the Media Relations division at Hamburg Marketing GmbH offers international media, journalists and bloggers a comprehensive range of information and content relating to Hamburg and the surrounding region.

Future Hamburg Talks

The Future Hamburg Talks video format brings together leading minds from business, science and tech to shed light on innovations and pioneering developments from Hamburg and the Hamburg Metropolitan Region.

Business news from Hamburg and the 
Hamburg Metropolitan Region

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Research

DESY welcomes 100 global students this summer

Desy offers international students insights into science and research. An opportunity for young talent and the centre
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Startups

Startup City Highlights

The top news from Hamburg's startup ecosystem in a monthly overview
Musician playing guitar and singing with the drummer and keyboarder in front of a blue stage set
Creative

Raising Hamburg's global image as a music hotspot

Hamburg News spoke to Alexander Schulz, founder of the Reeperbahn Festival, about Hamburg's global image, securing talented professionals and coping with AI-generated music
Entrance with glass canopy and "Gebr. Heinemann" in gold lettering
Retail

Heinemann conducts feasibility study on energy sharing

Duty-free retailer Gebr. Heinemann tells Hamburg News about achieving climate-friendliness
Two female musicians performing on stage  during the Reepebahn Festival
Dates

Look forward to highlights of Reeperbahn Festival 2025

Reeperbahn Festival brings together music fans and industry professionals from September 17-20
Port of Hamburg at night with blue-lit cruise ships and buildings
Dates

Cruise Days and Seatrade Europe fair to get underway

From 12 to 14 September, the Hamburg Cruise Days celebrate their tenth anniversary - accompanied by Blue Port Hamburg from 10 September
People at a bustling indoor art and book fair
Creative

Indiecon independent publishing festival opens its doors

Publishers of digital, analogue and hybrid publications meet at Hamburg's Oberhafen from 5 to 7 September
Junger Mann mit Kopfhörern und Blumenhemd entspannt sich auf einem Dach bei Sonnenuntergang.
Creative

Tap into Canadian market with Hamburg Music

Applications for the delegation trip to Montréal are open until 7 September. Open to freelancers and small and medium-sized music companies
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Press release

Off to the EXPO REAL property fair in Munich

Hamburg Invest at the EXPO REAL
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