Who we are

Together with other marketing players from Hamburg, we promote the Hamburg Metropolitan Region and raise its profile both nationally and internationally. Through our work, we highlight Hamburg's strengths and get relevant partners involved. In this way, we increase the appeal of this unique location in Northern Germany between the North Sea, Baltic Sea and the Lüneburg Heath for people and companies, while also fostering a sense of community among local residents.

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Hamburg Marketing at a glance

Hamburg Marketing GmbH integrates all marketing activities of the City of Hamburg. At the same time, it acts at an operational level by supporting a large number of projects and implementing its own marketing measures. More than 200 members of staff work under the umbrella brand of Hamburg Marketing to develop the Hamburg Metropolitan Region's positive image in Germany and abroad.

Our dedicated divisions

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Strategy & Brand Management

The Strategy & Brand Management division develops the strategic framework for the companies of the Hamburg Marketing Group and is responsible for both the positioning of the Hamburg brand and the corporate design of the city and metropolitan region. In addition to consulting services, this division also provides extensive picture material and video footage.

Group of friends sitting on grass in a rooftop garden overlooking a cityscape with a tall communication tower.

Cross-Sectoral Marketing

The Cross-Sectoral Marketing division connects stakeholders, develops strategies and realises projects to position Hamburg as a strong brand. Together with partners from business, academia and culture, the team enhances the Hamburg Metropolitan Region's international profile – with the aim of strengthening Hamburg as a dynamic, innovative and liveable location.

Two colleagues smiling and looking at a laptop screen in a modern office.

Media Relations

The team of the Media Relations division at Hamburg Marketing GmbH offers international media, journalists and bloggers a comprehensive range of information and content relating to Hamburg and the surrounding region.

Future Hamburg Talks

The Future Hamburg Talks video format brings together leading minds from business, science and tech to shed light on innovations and pioneering developments from Hamburg and the Hamburg Metropolitan Region.

Business news from Hamburg and the 
Hamburg Metropolitan Region

Man pushes trolley through a laboratory with ventilators on either side
Hamburg Metropolitan Region

Dräger's orders booming - record for medical technology group

Highest figures since 2020 – innovation key to securing growth for Lübeck’s hidden champion - Dräger to host hackathon in October
Happy Coupé at an open-Air-event
Dates

Don't miss this summer's cultural events in Hamburg

A full programme of festivals, theatre and art in August - what culture lovers can expect in Hamburg this summer. The best tips
Containerschiff am Hafen mit großen Kränen und einer Brücke im Hintergrund.
Port of Hamburg

Port of Hamburg reports upswing in container throughput

The Port of Hamburg showed stable growth in the first half of 2025 Strong growth, especially from the Far East and more large container ships
Young woman with glasses and sitting at a desk, looks away from her laptop
Digitalisation

New IT system to simplify management procedures

Hamburg ratifies NOOTS state treaty. The system promises less bureaucracy and administrative procedures and is intended to simplify administrative processes
Black microphone against a pink backdrop
Creative

"OK, America?" podcast wins Scoop Award 2025

Time's USA podcast wins Journalism Award. What else is on offer at the Scoopcamp awards ceremony on 10 September.
A train at a station with a large black and white cartoon mural beside the tracks
Mobility

U-Bahn 100 - first test rides of smart underground trains

Successful test run as part of U-Bahn 100 - what does the concept promise and what is its current status?
Three happy people leave HafenCity's latest attraction
Retail

Westfield welcomes 4 million visitors

Positive results for the Westfield-Überseequartier a quarter of a year after opening. New shops and restaurants will soon be added to the offering
Aerial view of a shipping port with containers and large cranes
International

Drivemybox expanding to Greece

The digital platform for container trucking from Hamburg is expanding to Greece, strengthening its presence in south-east Europe
View of container ship with Hamburg’s flag
Retail

New retail opportunities despite difficult partners?

Can bilateral relations with U.S. and China continue as smoothly as before? Hamburg News spoke to Michael Berlemann, Director of HWWI
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