Brand management

Brand management provides the tools to make the Hamburg brand visible: inspiring images and videos on the media server, classic and unexpected Hamburg articles in the brand shop and, of course, a comprehensive corporate design.

Communication patterns

In addition to the content basis, the so-called communication pattern provides the common visual basis for the Hamburg brand and creates visual recognition across all communication channels and media.

A coherent brand image used consistently across all levels of communication is an important component of the external image. The communication pattern gives the Hamburg brand a distinctive profile that creates recognisability. It is a binding guideline according to which the companies and institutions of the metropolitan region active in Hamburg marketing as well as other urban players organise their communication.

The central design elements are the red bow against a blue background and a logo that clearly refers to Hamburg as the sender. The design guidelines and design elements can be found on the media server (free registration required).

Media server

Here you will find everything you need for your communication about the Hamburg Metropolitan Region - photos, videos, footage, design guidelines and design elements.

Brand shop

You will find support for your work and communication for the Hamburg Metropolitan Region in our brand shop. The service is not aimed at end customers, but exclusively at registered users in the service of the City of Hamburg and the metropolitan region.