Hamburg is a creative capital of Germany – with renowned media houses, leading agencies and a diverse cultural scene. The creative industry cluster includes film, music, book publishing, design, architecture and the performing arts. The Hamburg Kreativ Gesellschaft supports entrepreneurs and creative professionals with funding, coworking programs and mentoring. Its initiatives such as the business networking company Gamecity Hamburg which supports and networks young talents and creates visibility for the games ecosystem in Hamburg, and the regional music industry association Hamburg Music which was founded with the aim of promoting and helping to shape Hamburg as a centre for music and the music industry, specifically promote individual segments in this way. The city's creative environment, combined with strong networks and a high level of public funding, makes Hamburg an attractive location for creative innovation. With its international focus and excellent infrastructure, Hamburg attracts creative talent and companies from all over the world.