Cross-Sectoral Marketing

Putting Hamburg on the world map

To harness the full range of marketing opportunities for the Hamburg Metropolitan Region, our Cross-Sectoral Marketing department is dedicated to systematically connecting all players involved and creating synergies between them. Together with our partners, we market the Hamburg Metropolitan Region in Germany and abroad and design overarching, medium and long-term marketing strategies to increase awareness of the Hamburg Metropolitan Region. In colloaboration with the Strategy & Brand Management and Media Relations departments, we develop, communicate and manage the Hamburg brand and integrate the activities of other companies involved in Hamburg marketing, with the aim of highlighting the region's locational benefits.

Centre of knowledge 

Hamburg is on the way to becoming a leading centre of knowledge and expertise. Progressive, cutting-edge research, excellent universities and a dynamic startup community are driving the city's innovation ecosystem. This unique mix creates synergies and leeway for developing forward-looking ideas. Discover Hamburg as a vibrant centre of knowledge.

Hamburg Metropolitan Region

Hamburg Marketing GmbH has the task of marketing Hamburg as a city and metropolitan region. Being home to 5.4 million people, the region is both economically strong and highly liveable. At an international level, Hamburg Marketing positions the Hamburg Metropolitan Region as "Northern Germany's Connected Hub".

HamburgAmbassadors

Around the world, there are people who have strong ties with Hamburg – be it through birth, college or work. The HamburgAmbassador programme, initiated by the Senate Chancellery, the Hamburg Chamber of Commerce and Hamburg Marketing, maintains a network of volunteer ambassadors from 26 countries worldwide. The aim is to raise Hamburg's international profile and make the city more visible globally.

Digital marketing

Hamburg Marketing GmbH uses targeted digital strategies to present Hamburg online as a centre of business and innovation. Based on high-quality content, strategic dissemination and customised online communication, we address relevant target groups and strengthen the city's competitiveness in a sustainable manner.

Cultural campaign

Running under the tagline "Mischen is possible" (a play on words on "Mission impossible"), the Hamburg Ministry of Culture and Media is sending out a strong signal in favour of Hamburg's diversity as a city of culture. Supported by Hamburg Marketing GmbH, the campaign catches the eye with rich colours, creative visuals and pointed slogans. The aim is to showcase Hamburg's wide range of cultural offerings and invite the public to discover new perspectives and formats – live, colourful and inspiring.

Hamburg News: business news from the Hamburg Metropolitan Region

Climate protection

University of Hamburg presents latest findings on climate change

New study shows: Global warming threatens global grain production. What exactly the scientists found out
Hamburg Metropolitan Region

News briefs from Hamburg Metropolitan Region

From Fehmarn to Soltau, from Cuxhaven to Parchim: What's going on around Hamburg in December 2024? From awards and investments to innovations.
Event

Must-see events in second half of 2025

Trade fairs, congresses and events in Hamburg and elsewhere
Sustainability

Hamburg Sustainability Conference to get underway in June

For the second time, top representatives are discussing sustainability goals at the HSC. It is no coincidence that the world conference is being held in Hamburg
Industry

Top marks for Hamburg as an industrial centre

Report for 2024 sees 3,000 industrial companies well equipped for the future Climate and digital transformation are making progress at the industrial location.
Research

Five clusters of excellence for cutting-edge research in Hamburg

Winning projects to receive funding for second period via state and federal governments Excellence Strategy
Creative

Cross Innovation Day initiates cooperation with creative industries

Hamburg Kreativ Gesellschaft organises event for cross-industry collaboration on 12 June

Fly direct from Hamburg Airport to Yerevan from October

From October, Wizz Air will fly three times a week from Hamburg to the Armenian capital Yerevan. The direct connection will be available three times a week.
Creative

Hamburger Kunsthalle now among most popular art museums

Hamburger Kunsthalle now among most visited art museums
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