Cross-Sectoral Marketing

Putting Hamburg on the world map

To harness the full range of marketing opportunities for the Hamburg Metropolitan Region, our Cross-Sectoral Marketing department is dedicated to systematically connecting all players involved and creating synergies between them. Together with our partners, we market the Hamburg Metropolitan Region in Germany and abroad and design overarching, medium and long-term marketing strategies to increase awareness of the Hamburg Metropolitan Region. In colloaboration with the Strategy & Brand Management and Media Relations departments, we develop, communicate and manage the Hamburg brand and integrate the activities of other companies involved in Hamburg marketing, with the aim of highlighting the region's locational benefits.

A group of young people stand in front of an interactive touchscreen in a science exhibition room. A woman in a red jumper points to a digital map of the world while the others listen attentively. An illuminated model of the globe can be seen in the background.

Centre of knowledge 

Hamburg is on the way to becoming a leading centre of knowledge and expertise. Progressive, cutting-edge research, excellent universities and a dynamic startup community are driving the city's innovation ecosystem. This unique mix creates synergies and leeway for developing forward-looking ideas. Discover Hamburg as a vibrant centre of knowledge.

A young woman is sitting outdoors in a modern residential neighbourhood, concentrating on her laptop. She is wearing a beige coat and a white turtleneck jumper. Modern flats with balconies can be seen in the background.

Hamburg Metropolitan Region

Hamburg Marketing GmbH has the task of marketing Hamburg as a city and metropolitan region. Being home to 5.4 million people, the region is both economically strong and highly liveable. At an international level, Hamburg Marketing positions the Hamburg Metropolitan Region as "Northern Germany's Connected Hub".

View of the Hamburg skyline at sunset with the Elbphilharmonie concert hall in the foreground. A digital network pattern is superimposed, symbolising global networking. The text "HamburgAmbassadors - The Honorary Network for Hamburg" emphasises the initiative.

HamburgAmbassadors

Around the world, there are people who have strong ties with Hamburg – be it through birth, college or work. The HamburgAmbassador programme, initiated by the Senate Chancellery, the Hamburg Chamber of Commerce and Hamburg Marketing, maintains a network of volunteer ambassadors from 26 countries worldwide. The aim is to raise Hamburg's international profile and make the city more visible globally.

Five young people are sitting at a long wooden table in a modern, light-flooded co-working space. They are engrossed in a lively discussion, working on laptops and taking notes.

Digital marketing

Hamburg Marketing GmbH uses targeted digital strategies to present Hamburg online as a centre of business and innovation. Based on high-quality content, strategic dissemination and customised online communication, we address relevant target groups and strengthen the city's competitiveness in a sustainable manner.

Two young people are sitting on a bench in the Hamburger Kunsthalle, laughing. They look relaxed and happy while surrounded by impressive paintings in a large, bright exhibition space.

Cultural campaign

Running under the tagline "Mischen is possible" (a play on words on "Mission impossible"), the Hamburg Ministry of Culture and Media is sending out a strong signal in favour of Hamburg's diversity as a city of culture. Supported by Hamburg Marketing GmbH, the campaign catches the eye with rich colours, creative visuals and pointed slogans. The aim is to showcase Hamburg's wide range of cultural offerings and invite the public to discover new perspectives and formats – live, colourful and inspiring.

Hamburg News: business news from the Hamburg Metropolitan Region

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Startups

Startup City Highlights

The top news from Hamburg's startup ecosystem in a monthly overview
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Creative

Apply now for Cross Innovation Class 2026

Companies can register until 28 February 2026 - focus of the upcoming edition of the Cross Innovation Class is sustainability
Aerial view of tunnel build in Puttgarden
Hamburg Metropolitan Region

Delayed Fehmarnbelt Tunnel holds great opportunities for Hamburg 

Project to be completed  later than 2029 - tunnel to remove bottleneck and cut journey time
Close-up of microchips with complex circuits and symbols
Research

Are we nearing a quantum leap?

Dr Robert Axmann, Head of the DLR Quantum Computing Initiative, tells Hamburg News about Hamburg's quantum computing ecosystem and potential applications
Transparent H2 molecule made of blue glass blocks
Hydrogen

Future of clean energy at centre of Hydrogen Technology World Expo

Leading hydrogen trade fair brings together the entire value chain in Hamburg from 21 to 23 October
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Hamburg Metropolitan Region

News briefs from Hamburg Metropolitan Region

From Fehmarn to Soltau, from Cuxhaven to Parchim: What's going on around Hamburg in December 2024? From awards and investments to innovations.
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Research

Cyber security key issue for research and commerce

University of Hamburg, HAW Hamburg and TUHH share latest findings on cyber security
Eine britische Flagge weht im Wind vor blauem Himmel
International

Hamburg and Britain remain close trade partners

Hamburg becoming even more Anglophile amid closer economic ties
Hapag-Lloyd container ship in Port of Hamburg
Logistics

Hapag Lloyd and DHL to decarbonise supply chains

How logistics giants DHL and Hapag Lloyd want to reduce emissions in shipping and how their customers will benefit from this.
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