Cross-Sectoral Marketing

Putting Hamburg on the world map

To harness the full range of marketing opportunities for the Hamburg Metropolitan Region, our Cross-Sectoral Marketing department is dedicated to systematically connecting all players involved and creating synergies between them. Together with our partners, we market the Hamburg Metropolitan Region in Germany and abroad and design overarching, medium and long-term marketing strategies to increase awareness of the Hamburg Metropolitan Region. In colloaboration with the Strategy & Brand Management and Media Relations departments, we develop, communicate and manage the Hamburg brand and integrate the activities of other companies involved in Hamburg marketing, with the aim of highlighting the region's locational benefits.

A group of young people stand in front of an interactive touchscreen in a science exhibition room. A woman in a red jumper points to a digital map of the world while the others listen attentively. An illuminated model of the globe can be seen in the background.

Centre of knowledge 

Hamburg is on the way to becoming a leading centre of knowledge and expertise. Progressive, cutting-edge research, excellent universities and a dynamic startup community are driving the city's innovation ecosystem. This unique mix creates synergies and leeway for developing forward-looking ideas. Discover Hamburg as a vibrant centre of knowledge.

A young woman is sitting outdoors in a modern residential neighbourhood, concentrating on her laptop. She is wearing a beige coat and a white turtleneck jumper. Modern flats with balconies can be seen in the background.

Hamburg Metropolitan Region

Hamburg Marketing GmbH has the task of marketing Hamburg as a city and metropolitan region. Being home to 5.4 million people, the region is both economically strong and highly liveable. At an international level, Hamburg Marketing positions the Hamburg Metropolitan Region as "Northern Germany's Connected Hub".

View of the Hamburg skyline at sunset with the Elbphilharmonie concert hall in the foreground. A digital network pattern is superimposed, symbolising global networking. The text "HamburgAmbassadors - The Honorary Network for Hamburg" emphasises the initiative.

HamburgAmbassadors

Around the world, there are people who have strong ties with Hamburg – be it through birth, college or work. The HamburgAmbassador programme, initiated by the Senate Chancellery, the Hamburg Chamber of Commerce and Hamburg Marketing, maintains a network of volunteer ambassadors from 26 countries worldwide. The aim is to raise Hamburg's international profile and make the city more visible globally.

Five young people are sitting at a long wooden table in a modern, light-flooded co-working space. They are engrossed in a lively discussion, working on laptops and taking notes.

Digital marketing

Hamburg Marketing GmbH uses targeted digital strategies to present Hamburg online as a centre of business and innovation. Based on high-quality content, strategic dissemination and customised online communication, we address relevant target groups and strengthen the city's competitiveness in a sustainable manner.

Two young people are sitting on a bench in the Hamburger Kunsthalle, laughing. They look relaxed and happy while surrounded by impressive paintings in a large, bright exhibition space.

Cultural campaign

Running under the tagline "Mischen is possible" (a play on words on "Mission impossible"), the Hamburg Ministry of Culture and Media is sending out a strong signal in favour of Hamburg's diversity as a city of culture. Supported by Hamburg Marketing GmbH, the campaign catches the eye with rich colours, creative visuals and pointed slogans. The aim is to showcase Hamburg's wide range of cultural offerings and invite the public to discover new perspectives and formats – live, colourful and inspiring.

Hamburg News: business news from the Hamburg Metropolitan Region

Group of people stroll along the Watten Sea (Mudflat) strand
Tourism

€40 million for tourism on Neuwerk island

More and more residents are leaving the island. Hamburg is now investing in tourism and the Hamburg Wadden Sea National Park
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Hamburg Metropolitan Region

News briefs from Hamburg Metropolitan Region

From Fehmarn to Soltau, from Cuxhaven to Parchim: What's going on around Hamburg in December 2024? From awards and investments to innovations.
Side view of a futuristic humanoid robot with luminous circuits
Innovation

A look at worldwide mega trends

Trendone's Trend Universe 2026 consists of 18 mega trends, 150 macro trends and over 60,000 micro trends - Hamburg News presents select trends and best practices
Red-brick  building with chimney
Hamburg Metropolitan Region

Discover hideaways during "Days of Industrial Culture"

On 27 and 28 September 2025, the Hamburg metropolitan region invites you to a festival weekend on the waterfront. These are the programme highlights
View of busy departures section at Hamburg Airport
Aviation

Busy summer traffic at Hamburg Airport

Around 2.2 million passengers travelled from Hamburg Airport during the summer holidays, demand does not end when school starts
Large white balloon in a field surrounded by trees, houses and outbuildings
Aviation

Rising demand for Humanilog's balloon system

Successful test of hydrogen-powered rescue system - independent operations in 2026
Scientist working on complex vacuum with cables and metal parts
Research

DESY welcomes 100 global students this summer

Desy offers international students insights into science and research. An opportunity for young talent and the centre
Two men discuss project with three people seated at laptops
Startups

Startup City Highlights

The top news from Hamburg's startup ecosystem in a monthly overview
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Creative

Raising Hamburg's global image as a music hotspot

Hamburg News spoke to Alexander Schulz, founder of the Reeperbahn Festival, about Hamburg's global image, securing talented professionals and coping with AI-generated music
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