Cross-Sectoral Marketing

Putting Hamburg on the world map

To harness the full range of marketing opportunities for the Hamburg Metropolitan Region, our Cross-Sectoral Marketing department is dedicated to systematically connecting all players involved and creating synergies between them. Together with our partners, we market the Hamburg Metropolitan Region in Germany and abroad and design overarching, medium and long-term marketing strategies to increase awareness of the Hamburg Metropolitan Region. In colloaboration with the Strategy & Brand Management and Media Relations departments, we develop, communicate and manage the Hamburg brand and integrate the activities of other companies involved in Hamburg marketing, with the aim of highlighting the region's locational benefits.

Centre of knowledge 

Hamburg is on the way to becoming a leading centre of knowledge and expertise. Progressive, cutting-edge research, excellent universities and a dynamic startup community are driving the city's innovation ecosystem. This unique mix creates synergies and leeway for developing forward-looking ideas. Discover Hamburg as a vibrant centre of knowledge.

Hamburg Metropolitan Region

Hamburg Marketing GmbH has the task of marketing Hamburg as a city and metropolitan region. Being home to 5.4 million people, the region is both economically strong and highly liveable. At an international level, Hamburg Marketing positions the Hamburg Metropolitan Region as "Northern Germany's Connected Hub".

HamburgAmbassadors

Around the world, there are people who have strong ties with Hamburg – be it through birth, college or work. The HamburgAmbassador programme, initiated by the Senate Chancellery, the Hamburg Chamber of Commerce and Hamburg Marketing, maintains a network of volunteer ambassadors from 26 countries worldwide. The aim is to raise Hamburg's international profile and make the city more visible globally.

Digital marketing

Hamburg Marketing GmbH uses targeted digital strategies to present Hamburg online as a centre of business and innovation. Based on high-quality content, strategic dissemination and customised online communication, we address relevant target groups and strengthen the city's competitiveness in a sustainable manner.

Cultural campaign

Running under the tagline "Mischen is possible" (a play on words on "Mission impossible"), the Hamburg Ministry of Culture and Media is sending out a strong signal in favour of Hamburg's diversity as a city of culture. Supported by Hamburg Marketing GmbH, the campaign catches the eye with rich colours, creative visuals and pointed slogans. The aim is to showcase Hamburg's wide range of cultural offerings and invite the public to discover new perspectives and formats – live, colourful and inspiring.

Hamburg News: business news from the Hamburg Metropolitan Region

Hamburg Metropolitan Region

Hamburg Airport now economic catalyst of metropolitan region

Study commissioned by Hamburg Airport declares "Helmut Schmidt" Airport an important location factor for tourism and industry
Port of Hamburg

CTA tests onshore power successfully

Hamburg Port Authority's latest shore power system at HHLA Container Terminal Altenwerder passes first practical test. Further test runs planned
Future Hamburg Talks

Future Hamburg Talks meets Mark Hoppe of Skysails Power

Green energy with kites and high-altitude winds - interview with Mark Hoppe, Vice President of Skysails Power
Sciences

University of Hamburg hires first "Senior Lecturers"

Permanent and not assigned to a professorship: New job model at the UHH in the Department of Social Sciences
Aviation

Crystal Cabin Awards presented in Hamburg

These aircraft cabin innovations have won the prestigious award
Tourism

836th Port anniversary to get underway in Hamburg

Annual port anniversary festival underway from May 9-11, 2025
Press release

Hamburg and Saxony assume spokesperson role

Economic promoters represent the interests of the federal states at national and international level.
Economics

Hamburg's economic performance above national average

Statistical Office North presents first figures for 2024. Gross domestic product of the Hanseatic city grew by 1.7 per cent in real terms
Port of Hamburg

HHLA and Fraunhofer CML driving automation in port

Hamburger Hafen und Logistik AG and Fraunhofer Centre for Maritime Logistics and Services test mobile robotics for rail handling
The Consent Management Platform (https://app.usercentrics.eu/) we use could not be loaded. This can happen if AdBlockers incorrectly block this URL. Some features such as maps, proximity search or forms, cannot be used this way. To use these features, please deactivate your AdBlocker or allow access to *.usercentrics.eu.