Cross-Sectoral Marketing

Putting Hamburg on the world map

To harness the full range of marketing opportunities for the Hamburg Metropolitan Region, our Cross-Sectoral Marketing department is dedicated to systematically connecting all players involved and creating synergies between them. Together with our partners, we market the Hamburg Metropolitan Region in Germany and abroad and design overarching, medium and long-term marketing strategies to increase awareness of the Hamburg Metropolitan Region. In colloaboration with the Strategy & Brand Management and Media Relations departments, we develop, communicate and manage the Hamburg brand and integrate the activities of other companies involved in Hamburg marketing, with the aim of highlighting the region's locational benefits.

A group of young people stand in front of an interactive touchscreen in a science exhibition room. A woman in a red jumper points to a digital map of the world while the others listen attentively. An illuminated model of the globe can be seen in the background.

Centre of knowledge 

Hamburg is on the way to becoming a leading centre of knowledge and expertise. Progressive, cutting-edge research, excellent universities and a dynamic startup community are driving the city's innovation ecosystem. This unique mix creates synergies and leeway for developing forward-looking ideas. Discover Hamburg as a vibrant centre of knowledge.

A young woman is sitting outdoors in a modern residential neighbourhood, concentrating on her laptop. She is wearing a beige coat and a white turtleneck jumper. Modern flats with balconies can be seen in the background.

Hamburg Metropolitan Region

Hamburg Marketing GmbH has the task of marketing Hamburg as a city and metropolitan region. Being home to 5.4 million people, the region is both economically strong and highly liveable. At an international level, Hamburg Marketing positions the Hamburg Metropolitan Region as "Northern Germany's Connected Hub".

View of the Hamburg skyline at sunset with the Elbphilharmonie concert hall in the foreground. A digital network pattern is superimposed, symbolising global networking. The text "HamburgAmbassadors - The Honorary Network for Hamburg" emphasises the initiative.

HamburgAmbassadors

Around the world, there are people who have strong ties with Hamburg – be it through birth, college or work. The HamburgAmbassador programme, initiated by the Senate Chancellery, the Hamburg Chamber of Commerce and Hamburg Marketing, maintains a network of volunteer ambassadors from 26 countries worldwide. The aim is to raise Hamburg's international profile and make the city more visible globally.

Five young people are sitting at a long wooden table in a modern, light-flooded co-working space. They are engrossed in a lively discussion, working on laptops and taking notes.

Digital marketing

Hamburg Marketing GmbH uses targeted digital strategies to present Hamburg online as a centre of business and innovation. Based on high-quality content, strategic dissemination and customised online communication, we address relevant target groups and strengthen the city's competitiveness in a sustainable manner.

Two young people are sitting on a bench in the Hamburger Kunsthalle, laughing. They look relaxed and happy while surrounded by impressive paintings in a large, bright exhibition space.

Cultural campaign

Running under the tagline "Mischen is possible" (a play on words on "Mission impossible"), the Hamburg Ministry of Culture and Media is sending out a strong signal in favour of Hamburg's diversity as a city of culture. Supported by Hamburg Marketing GmbH, the campaign catches the eye with rich colours, creative visuals and pointed slogans. The aim is to showcase Hamburg's wide range of cultural offerings and invite the public to discover new perspectives and formats – live, colourful and inspiring.

Hamburg News: business news from the Hamburg Metropolitan Region

Two people seated in chairs having a discussion about Hamburg's public sector and startup innovation.
Future Hamburg Talks

Future Hamburg Talks meets Paulo Kalkhake, Head of GovTecHH

Startups boost digitisalisation of local government and benefits everyone
Hafen mit Containerschiffen, Kränen und Windrädern an einem klaren, sonnigen Tag.
Energy Transition

Hamburg's utility companies earn over €108 million for city

First balance sheet figures for Hamburger Energiewerke since the merger of the gas grid and electricity grid. These are the further plans
Three people with helmets and high-vis vests in front of an industrial plant
Energy Transition

Hamburg to generate district heating from wastewater

"Germany's largest wastewater heat pump" under construction in Hamburg
Busy harbour with various boats, a large cruise ship, cranes, and water sprays under a cloudy sky.
Port of Hamburg

German government earmarks €400 million for shipping and ports

Germany's harbours are to become more modern, competitive and climate-friendly. The federal government pledges financial support
Drone silhouetted against a bright sunlit sky with scattered clouds.
Aviation

Global drone industry meets in Hamburg

Droneport presents versatile helpers, use cases and live demonstrations
Sunlit iron bridges spanning a canal between historic brick buildings in a cityscape at dusk.
Startups

€50 million for "Impossible Founders"

Million-euro grant from the federal government for Startup Factory Impossible Founders - the Chamber of Commerce speaks of a "milestone for the location"
Symbolbild ECOT Award: Elbtrand mit vielen Menschen, umgeben von vielen grünen Bäumen und Wohnhäusern an einem sonnigen Tag.
Sustainability

Hamburg now "European City of Trees"

The European City of the Trees Award (ECOT) recognises Hamburg as a pioneer in tree management - and thus also as a role model for other cities
People queue outside a building with a Hamburg Innovation Summit banner.
Research

Innovations definitely possible in Hamburg, HHIS finds

3.000 technology enthusiasts at the Hamburg Innovation Summit. Insights - findings - and a decision worth millions
Young girl lacing up her roller skates
Dates

Youths invited to try out Hamburg's internship weeks

The Hamburg Internship Weeks are entering their second round from 14 July to 3 September and offer benefits not only for school students
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