Cross-Sectoral Marketing

Putting Hamburg on the world map

To harness the full range of marketing opportunities for the Hamburg Metropolitan Region, our Cross-Sectoral Marketing department is dedicated to systematically connecting all players involved and creating synergies between them. Together with our partners, we market the Hamburg Metropolitan Region in Germany and abroad and design overarching, medium and long-term marketing strategies to increase awareness of the Hamburg Metropolitan Region. In colloaboration with the Strategy & Brand Management and Media Relations departments, we develop, communicate and manage the Hamburg brand and integrate the activities of other companies involved in Hamburg marketing, with the aim of highlighting the region's locational benefits.

Centre of knowledge 

Hamburg is on the way to becoming a leading centre of knowledge and expertise. Progressive, cutting-edge research, excellent universities and a dynamic startup community are driving the city's innovation ecosystem. This unique mix creates synergies and leeway for developing forward-looking ideas. Discover Hamburg as a vibrant centre of knowledge.

Hamburg Metropolitan Region

Hamburg Marketing GmbH has the task of marketing Hamburg as a city and metropolitan region. Being home to 5.4 million people, the region is both economically strong and highly liveable. At an international level, Hamburg Marketing positions the Hamburg Metropolitan Region as "Northern Germany's Connected Hub".

HamburgAmbassadors

Around the world, there are people who have strong ties with Hamburg – be it through birth, college or work. The HamburgAmbassador programme, initiated by the Senate Chancellery, the Hamburg Chamber of Commerce and Hamburg Marketing, maintains a network of volunteer ambassadors from 26 countries worldwide. The aim is to raise Hamburg's international profile and make the city more visible globally.

Digital marketing

Hamburg Marketing GmbH uses targeted digital strategies to present Hamburg online as a centre of business and innovation. Based on high-quality content, strategic dissemination and customised online communication, we address relevant target groups and strengthen the city's competitiveness in a sustainable manner.

Cultural campaign

Running under the tagline "Mischen is possible" (a play on words on "Mission impossible"), the Hamburg Ministry of Culture and Media is sending out a strong signal in favour of Hamburg's diversity as a city of culture. Supported by Hamburg Marketing GmbH, the campaign catches the eye with rich colours, creative visuals and pointed slogans. The aim is to showcase Hamburg's wide range of cultural offerings and invite the public to discover new perspectives and formats – live, colourful and inspiring.

Hamburg News: business news from the Hamburg Metropolitan Region

International

"Parlez-vous français?"

France now Hamburg's third most important trading partner - friendship still going strong thanks to young founders at OMR 2025
International

Commercial Court and Commercial Chambers open in Hamburg

Companies can now also conduct commercial disputes in Hamburg in English - and with the support of Commercial Chambers
Hamburg Metropolitan Region

News briefs from Hamburg Metropolitan Region

From Fehmarn to Soltau, from Cuxhaven to Parchim: What's going on around Hamburg in December 2024? From awards and investments to innovations.
Artificial Intelligence

Launch of AI.Academy platform

AI.Hamburg/AI.Group training platform aims to make companies fit for dealing with AI
Hydrogen

HHLA now in hydrogen partnership between Oman and Europe

Hamburger Hafen und Logistik AG wants to help build an import corridor to transport liquid hydrogen from Oman to Europe
Sciences

Record 120,000 students in Hamburg

Hamburg as a centre of science attracts more and more of tomorrow's specialists
Research

Max Planck Institute for Meteorology celebrating 50th anniversary

Hamburg now a leading climate research centre with Nobel Prize winner and super computer
Hamburg Metropolitan Region

Hamburg Airport now economic catalyst of metropolitan region

Study commissioned by Hamburg Airport declares "Helmut Schmidt" Airport an important location factor for tourism and industry
Port of Hamburg

CTA tests onshore power successfully

Hamburg Port Authority's latest shore power system at HHLA Container Terminal Altenwerder passes first practical test. Further test runs planned
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