Cross-Sectoral Marketing

Putting Hamburg on the world map

To harness the full range of marketing opportunities for the Hamburg Metropolitan Region, our Cross-Sectoral Marketing department is dedicated to systematically connecting all players involved and creating synergies between them. Together with our partners, we market the Hamburg Metropolitan Region in Germany and abroad and design overarching, medium and long-term marketing strategies to increase awareness of the Hamburg Metropolitan Region. In colloaboration with the Strategy & Brand Management and Media Relations departments, we develop, communicate and manage the Hamburg brand and integrate the activities of other companies involved in Hamburg marketing, with the aim of highlighting the region's locational benefits.

Centre of knowledge 

Hamburg is on the way to becoming a leading centre of knowledge and expertise. Progressive, cutting-edge research, excellent universities and a dynamic startup community are driving the city's innovation ecosystem. This unique mix creates synergies and leeway for developing forward-looking ideas. Discover Hamburg as a vibrant centre of knowledge.

Hamburg Metropolitan Region

Hamburg Marketing GmbH has the task of marketing Hamburg as a city and metropolitan region. Being home to 5.4 million people, the region is both economically strong and highly liveable. At an international level, Hamburg Marketing positions the Hamburg Metropolitan Region as "Northern Germany's Connected Hub".

HamburgAmbassadors

Around the world, there are people who have strong ties with Hamburg – be it through birth, college or work. The HamburgAmbassador programme, initiated by the Senate Chancellery, the Hamburg Chamber of Commerce and Hamburg Marketing, maintains a network of volunteer ambassadors from 26 countries worldwide. The aim is to raise Hamburg's international profile and make the city more visible globally.

Digital marketing

Hamburg Marketing GmbH uses targeted digital strategies to present Hamburg online as a centre of business and innovation. Based on high-quality content, strategic dissemination and customised online communication, we address relevant target groups and strengthen the city's competitiveness in a sustainable manner.

Cultural campaign

Running under the tagline "Mischen is possible" (a play on words on "Mission impossible"), the Hamburg Ministry of Culture and Media is sending out a strong signal in favour of Hamburg's diversity as a city of culture. Supported by Hamburg Marketing GmbH, the campaign catches the eye with rich colours, creative visuals and pointed slogans. The aim is to showcase Hamburg's wide range of cultural offerings and invite the public to discover new perspectives and formats – live, colourful and inspiring.

Hamburg News: business news from the Hamburg Metropolitan Region

Port of Hamburg

Estonia and Germany now co-operating in port management

Maritime cooperation between the two countries is to be intensified, particularly in the logistics sector
Retail

Hamburg now hosting Europe Weeks 2025

Hamburg now hosting Europe weeks 2025.
Creative

OMR founder outlines road to success with real live marketing

Digital world meets real world - OMR founder Philipp Westermeyer names top trends for brand success and previews upcoming OMR Festival
Startups

Startup City Highlights

The top news from Hamburg's startup ecosystem in a monthly overview
Culture

Elbphilharmonie announces 2025/26 concert season

Classical music, jazz and new music await fans from September 5, 2023 - Kurdish festival and “Fast Lane” with promising young musicians
Creative

"Get On Set" for side entry into Hamburg's film industry

Trainee programme for careers behind the camera enters fourth round. Applications possible until 2 June 2025
Energy Transition

Path to successful energy transition

Hydrogen now key to energy transition - Hamburg News spoke to Professor Hans Schäfers, Director of CC4E, about economic efficiency and technical progress
Press release

Bonjour Hamburg: Startups from France at OMR 2025

At the OMR Festival (6-7 May 2025), Hamburg Invest and Startup City Hamburg will be presenting a joint stand with a focus on French startups.
International

"Parlez-vous français?"

France now Hamburg's third most important trading partner - friendship still going strong thanks to young founders at OMR 2025
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