Cross-Sectoral Marketing

Putting Hamburg on the world map

To harness the full range of marketing opportunities for the Hamburg Metropolitan Region, our Cross-Sectoral Marketing department is dedicated to systematically connecting all players involved and creating synergies between them. Together with our partners, we market the Hamburg Metropolitan Region in Germany and abroad and design overarching, medium and long-term marketing strategies to increase awareness of the Hamburg Metropolitan Region. In colloaboration with the Strategy & Brand Management and Media Relations departments, we develop, communicate and manage the Hamburg brand and integrate the activities of other companies involved in Hamburg marketing, with the aim of highlighting the region's locational benefits.

Centre of knowledge 

Hamburg is on the way to becoming a leading centre of knowledge and expertise. Progressive, cutting-edge research, excellent universities and a dynamic startup community are driving the city's innovation ecosystem. This unique mix creates synergies and leeway for developing forward-looking ideas. Discover Hamburg as a vibrant centre of knowledge.

Hamburg Metropolitan Region

Hamburg Marketing GmbH has the task of marketing Hamburg as a city and metropolitan region. Being home to 5.4 million people, the region is both economically strong and highly liveable. At an international level, Hamburg Marketing positions the Hamburg Metropolitan Region as "Northern Germany's Connected Hub".

HamburgAmbassadors

Around the world, there are people who have strong ties with Hamburg – be it through birth, college or work. The HamburgAmbassador programme, initiated by the Senate Chancellery, the Hamburg Chamber of Commerce and Hamburg Marketing, maintains a network of volunteer ambassadors from 26 countries worldwide. The aim is to raise Hamburg's international profile and make the city more visible globally.

Digital marketing

Hamburg Marketing GmbH uses targeted digital strategies to present Hamburg online as a centre of business and innovation. Based on high-quality content, strategic dissemination and customised online communication, we address relevant target groups and strengthen the city's competitiveness in a sustainable manner.

Cultural campaign

Running under the tagline "Mischen is possible" (a play on words on "Mission impossible"), the Hamburg Ministry of Culture and Media is sending out a strong signal in favour of Hamburg's diversity as a city of culture. Supported by Hamburg Marketing GmbH, the campaign catches the eye with rich colours, creative visuals and pointed slogans. The aim is to showcase Hamburg's wide range of cultural offerings and invite the public to discover new perspectives and formats – live, colourful and inspiring.

Hamburg News: business news from the Hamburg Metropolitan Region

Innovation

Scaleup Hamburg bringing greentech innovations to Hamburg

Hamburg Invest's service offering supports five international growth companies in establishing sustainable innovations
Innovation

Construction begins on DESY Innovation Factory 2

Ground-breaking ceremony for second building in integrated startup and technology centre underway in Altona Innovation Park
Health

Netherlands Day in Hamburg highlights bold medical innovations

Healthcare stakeholders meet at Philips Health Innovation Port on Netherlands Day
Port of Hamburg

EUR 2.3 million for digital test field in Port of Hamburg

Federal government funds construction of a 5G campus network at Container Terminal Altenwerder to test new use cases
Press release

Five GreenTech innovations for Hamburg's economic strength

Scaleup Hamburg is bringing five international GreenTech growth companies to Hamburg with its Soft Landing Programme.
New Work

"Courage is start of everything," says Fränzi Kühne, Board Member of Edding

Fränzi Kühne, CDO Edding AG, on courage as a driver
Future Hamburg Talks

Future Hamburg Talks meets ... Hannah Ziemer, CEO of Comaps

What makes a city smart and what role does data play therein? Interview with Hannah Ziemer, CEO and co-founder of Comaps
Energy Transition

Still invests EUR 50 million in new mechatronics centre

Hamburg intralogistics expert expands headquarters with "Centre of Competence Mechatronics"
Sustainability

Hamburg gaining renown for its outstanding buildings

More and more construction projects in Hamburg winning prizes and honours
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