Hamburg is one of the most diverse, greenest and liveliest metropolises in Europe – a destination that combines maritime flair with urban culture and quality of life. The Hanseatic city impresses with one of the largest seaports in the world, which is not only important economically but also in terms of tourism: harbour tours, cruises and the traditional fish market offer visitors authentic experiences on the water. The Speicherstadt, the largest historic warehouse complex in the world and a UNESCO World Heritage Site, is an architectural highlight and is home to Miniatur Wunderland – the largest model railway in the world.
Hamburg also has a lot to offer culturally. The Elbphilharmonie concert hall is not only an architectural landmark, but also attracts guests from all over the world with its top-class music programme. Museums such as the Hamburger Kunsthalle, the Museum für Kunst und Gewerbe and the International Maritime Museum reflect the diversity of the city's history. Musicals such as Disney's The Lion King or & Julia - The Musical make Hamburg the musical capital of Germany.
The city is both green and close to nature: walks along the Outer Alster, boat trips through the numerous canals or an afternoon in the Planten un Blomen park show Hamburg from its quiet side. Shopping enthusiasts will get their money's worth in Mönckebergstraße, Spitalerstraße or in exclusive arcades. Culinary delights range from North German home cooking to top international cuisine.
The nightlife – especially on the Reeperbahn in the St. Pauli district – is legendary. Clubs, bars, concerts and theatres offer the right programme for every taste. Events such as the harbour birthday, the Reeperbahn Festival or the Altonale attract hundreds of thousands of visitors every year. The city also delights visitors in winter with its atmospheric Christmas markets and festive atmosphere.
Hamburg is excellently connected: The international airport, the dense rail network and a well-developed infrastructure make travelling to the city easy. Sustainability and modern urban development are playing a growing role, for example in the innovative HafenCity district. For business travellers, families, culture lovers and nature enthusiasts, Hamburg offers a wide range of activities – a city that can be rediscovered time and time again.
Hamburg is suitable as a holiday destination for a variety of target groups. Those interested in culture will find a high-quality offering in the numerous museums, theatres and the Elbphilharmonie concert hall. City travellers appreciate the mixture of history, modernity and urban life. Families benefit from attractions such as Miniatur Wunderland, Hagenbeck Zoo and many leisure activities along the Elbe or in the extensive parks. Nature and tranquillity seekers will also get their money's worth, for example with boat trips on the Alster or walks in the Altes Land, the largest fruit-growing region in northern Europe, just outside the city gates.
Shopping enthusiasts will enjoy Hamburg's diverse shopping streets and boutiques, while gourmets will get their money's worth in the diverse gastronomic scene – from street food to Michelin-starred cuisine. For night owls and music lovers, the legendary St. Pauli district with its Reeperbahn, clubs and live music is a must. Business travellers and conference participants benefit from the good infrastructure, the numerous conference venues and the international flair. The city also offers couples an ideal ambience for a time-out for two with its romantic harbour atmosphere and special accommodation options – for example in hotels with a view of the Elbe. Whether a short trip, weekend break or longer holiday, Hamburg's versatility appeals to both young people and older travellers, singles and families, individual travellers and groups. The city is a compelling destination for anyone looking for authenticity.
