HamburgAmbassadors –
the honorary representatives for
Hamburg across the globe

HamburgAmbassadors connect Hamburg with the world

Hamburg is wherever people feel connected to this city. Around the world, there are individuals who were born here, studied here, worked here, or spent formative years here – and who wish to carry the spirit of the Hanseatic city into the world.

Many of them shape business, society, and culture at the highest level in their current spheres of influence. Even across national borders, Hamburg remains a place of longing for them: the city is their origin, vision, and inspiration.

Cosmopolitanism is a particular strength of the Hanseatic city. It builds trust, opens doors, and connects Hamburg with international markets and decision-making circles. To harness this potential in a strategic way, the Senate Chancellery, the Hamburg Chamber of Commerce, and the institutions involved in Hamburg Marketing launched the HamburgAmbassador Program in 2005 – coordinated by Hamburg Marketing GmbH.

The result is an international network that connects Hamburg with the world, raises its global profile, strengthens relationships, and positions the city as a leading business hub worldwide. Today, 36 honorary HamburgAmbassadors are active in 29 countries around the globe – serving as strong voices for a city that thinks openly, acts globally, and shapes the future.

With Hamburg in their hearts

We, the HamburgAmbassadors, give our city a personal voice around the world. We build bridges and position the city and its Metropolitan Region abroad.

Mission statement of the HamburgAmbassador program

Group photo of the HamburgAmbassadors in the City Hall together with Mayor Dr. Peter Tschentscher, 2025 — The HamburgAmbassadors with Hamburg’s First Mayor Dr. Peter Tschentscher, 2025

At home worldwide

World map showing locations of Hamburg Ambassadors in 29 countries across North America, Latin America, Europe, Asia, Africa, and New Zealand.

Close-up portrait of a thoughtful elderly man with blue eyes and a slight smile against a plain background. — © Max Klein

Argentina

Portrait of a middle-aged man wearing glasses, a bow tie, and a pinstripe suit against a blurred background. — © Julian Thomas

Brazil

Portrait of a smiling middle-aged woman with curly dark hair wearing a patterned scarf and necklace. — © Marlis Rötting

China

Portrait of a middle-aged man with grey hair in a suit and patterned blue tie against a plain background. — © HollyHedge Consult

England

Portrait of a middle-aged man wearing glasses, a dark suit, white shirt, and red-striped tie against a plain background. — © Pekka Laaksonen

Finland

Portrait of a smiling woman with short blonde hair wearing a blue top in a bright indoor setting. — © Andreas B. Krueger

Portrait of a bearded man in a suit jacket and white shirt against a plain background. — © Jean-Marc Dessapt

France

Portrait of a middle-aged bald man wearing glasses, a navy suit, white shirt, and maroon tie against a dark background. — © GABRIEL HERMAN / blaqorigin

Ghana

Portrait of a middle-aged woman with short brown hair wearing a floral patterned top. — © Panagiotis KONTANAS

Greece

Portrait of a smiling man with folded arms wearing a grey shirt against a blurred background. — © Avik Debnath

Middle-aged woman in an orange patterned jacket sitting on a chair with a neutral expression outdoors. — © Bishal Gurung

India

Middle-aged man in glasses and blazer gesturing while speaking at a wooden table against a beige wall. — © Paul Nemitz

Italy

Elderly man in a suit speaking during a meeting with drinks and a coffee pot on the table. — © Carsten Schulz

Portrait of a middle-aged man with grey hair wearing a suit and red striped tie, smiling outdoors. — © Hans Sautter

Japan

Professional middle-aged woman with glasses and grey blazer smiling against a plain grey background. — © Montréal International

Canada

Middle-aged man wearing glasses, a dark suit, light blue shirt, and blue polka dot tie against a plain background. — © Hamburg Marketing

Cuba

Black and white portrait of a smiling man wearing glasses, a suit jacket, white shirt, and patterned tie. — © Mareks Bluzmanis

Latvia

Portrait of an elderly man smiling, wearing a blue checkered shirt against a beige background. — © Andreas Bodenstein

New Zealand

Smiling middle-aged man wearing glasses, a white shirt, and a brown blazer against a plain background. — © Spaarne Gasthuis

Netherlands

Portrait of a middle-aged man wearing glasses and a black suit jacket in an office setting. — © Rexel Austria

Austria

Portrait of a confident middle-aged man in glasses, navy suit, and striped tie with arms crossed. — © Karl Maslo

Peru

Russia

Portrait of an elderly man with white hair, glasses, and a striped red and blue tie in a formal setting. — © Ulrich Perrey

Sweden

Professional woman with long brown hair wearing a black blazer and gold necklace, smiling against a plain background. — © Christine Ehrat

Switzerland

Professional middle-aged man with glasses wearing a dark suit and yellow striped tie against a plain background. — © Hamburg Marketing

Singapore

Confident middle-aged man with grey hair and beard, wearing a blue blazer and light blue shirt, arms crossed. — © Anton Scholz

South Korea

Portrait of a confident woman with curly blonde hair, wearing a checked scarf and dark blazer against a plain background. — © Jacob Flyng

Czech Republic

Middle-aged man in a checked suit and blue tie standing beside a large vase of vibrant purple orchids. — © Selim Ataş

Turkey

Portrait of a smiling middle-aged woman with short blonde hair, pearl jewellery, and bright lipstick. — © Svitlana Iarova

Ukraine

Portrait of a middle-aged man in a suit and striped tie against a plain grey background. — © Hamburg Marketing

Hungary

Portrait of a smiling woman with long blonde hair wearing a navy blue top, standing outdoors by a column. — © Liz Stell Photography

Portrait of an elderly man wearing glasses, a striped shirt, black tie, and dark blazer against a plain background. — © Christoph Lichtenfeld

Middle-aged man in suit speaking into microphone at an indoor event. — © European-American Business Organization Inc.

Smiling man with beard wearing checked shirt and polka dot tie, standing in front of colourful abstract painting. — © Rolf Achilles

USA

Portrait of a smiling man wearing glasses and a white coat in a bright, professional setting. — © Anh Ngoc Nguyen

Vietnam

A group of professionally dressed people socialising and chatting in a modern indoor setting. — HamburgAmbassadors know what moves the city: Transformation of the food industry at Food Harbor 2025

Networkers and catalysts

The HamburgAmbassadors carry the spirit of the Hanseatic city out into the world – and bring the world together with Hamburg.

With passion, personal commitment, and strong networks, they promote Hamburg as an innovative, dynamic, and exciting metropolis: at international business meetings, in inspiring lectures, or at Hamburg evenings they initiate, where they bring together decision-makers from politics, business, and society.

In addition, the HamburgAmbassadors are important drivers of ideas and strategic partners. They contribute to the planning of trade fairs, conferences, conventions, and receptions, and strengthen the preparation and implementation of the city’s international activities through their global networks.

In this way, they make Hamburg tangible worldwide – as a city of opportunity, connection, and the future.

Appointment and Farewell

The First Mayor of the Free and Hanseatic City of Hamburg appoints the HamburgAmbassadors after a selection committee, composed of representatives from the Senate Chancellery, the Hamburg Chamber of Commerce, the Authority for Economy and Innovation, Hamburg Marketing, and Hamburg Invest, has reviewed the candidate proposals.

The appointment is initially for a period of three years but can be extended any number of times with the consent of all parties involved. If a HamburgAmbassador relocates their residence and workplace to another part of the world or returns to Germany, the voluntary office ends.

HamburgAmbassador Meeting

To provide intensive support to the HamburgAmbassadors in their voluntary role and to facilitate exchange among them, a meeting is held annually in Hamburg in May.

Over the course of three days, Hamburg Marketing GmbH and its partners present the latest developments from the city and offer a high-caliber program of lectures, on-site visits, receptions, and networking events. The response to these events demonstrates the HamburgAmbassadors’ strong willingness to engage in this voluntary role and to stay informed about the city’s latest developments.

HamburgAmbassador Alumni

Oftentimes, the former HamburgAmbassadors, after the end of their active role in the HamburgAmbassador network, have a great interest in remaining connected with the Free and Hanseatic City of Hamburg and its representatives.

Joining the HamburgAmbassador Alumni network offers an excellent opportunity to maintain such a connection. Unlike the active HamburgAmbassadors, the alumni are not regionally but thematically oriented, depending on the areas of interest and opportunities of the individual members. They meet several times a year for exchange or to carry out internal events.

Group of seven formally dressed people posing for photos in an ornate room with wooden doors and a large portrait. — Chairwoman of the HamburgAmbassador Alumni Network Petra Vorsteher at the reception with Hamburg's First Mayor Dr. Peter Tschentscher 2025

Two men in suits shaking hands during an award ceremony in an ornate room with red carpet. — © Ulrich Perrey

Two people smiling and holding a certificate with flags in the background at dusk. — © Senatskanzlei

Two men in suits exchanging a gift box with a red ribbon and flag in an ornate room. — © Ulrich Perrey

In May 2025, Carsten Düwer was appointed HamburgAmbassador for Ghana, and Paul Nemitz was appointed HamburgAmbassador for Italy and the Holy See. Nicole Jauvin was appointed HamburgAmbassador for Montréal by the First Mayor during his delegation trip to Canada.

Downloads

View of Hamburg skyline at dusk with Elbphilharmonie and digital globe overlay, featuring Hamburg Ambassadors text. — © Hamburg Marketing

Download pdf

HamburgAmbassador Brochure

Text on blue background stating Hamburg Ambassadors as honorary representatives of the Free and Hanseatic City of Hamburg. — © Hamburg Marketing