The projects of Hamburg Marketing GmbH

Innovations, networks, and visions for the future: our latest projects

Hamburg is actively shaping the future and strengthening its international appeal through pioneering city marketing projects.

From Hamburg News, which provides an international audience with reporting on current economic developments in the Hamburg Metropolitan Region to the HY-5 Hydrogen Alliance, which aims to position Northern Germany as Europe's leading hydrogen region, to cultural campaigns that highlight the city's creative diversity: Hamburg is taking an active role in shaping the region's future.

How we are actively shaping Hamburg's future

The HY-5 Hydrogen Alliance

Today, the effects of climate change are becoming more and more obvious and the transition towards a sustainable economy represents a global challenge. Initiated by the North-German Chamber of Commerce and Hamburg Marketing GmbH, the business development organisations of the federal states of Lower Saxony, Schleswig-Holstein, Mecklenburg-Western Pomerania, Hamburg and Bremen joined forces and established the HY-5 Hydrogen Alliance, which aims to make Northern Germany the leading future region for green hydrogen in Europe.

Two young people are sitting on a bench in the Hamburger Kunsthalle, laughing. They look relaxed and happy while surrounded by impressive paintings in a large, bright exhibition space. — © Mediaserver Hamburg / Christian Brandes

Cultural campaign

The "Mischen is possible" campaign (a play on words on "Mission impossible") by the Hamburg Ministry of Culture and Media focusses on Hamburg's cultural diversity. Supported by Hamburg Marketing, the campaign with its expressive visuals and pointed slogans brings the city's wide range of cultural offerings to life and invites you to discover new perspectives and formats live.

Business news from Hamburg and the Hamburg Metropolitan Region

Featuring English and German content, the Hamburg News portal offers the latest business news, industry insights and exclusive interviews from Hamburg and the surrounding region – curated and researched by experienced business journalists.

Metropolregion Hamburg

Hamburg Airport als Wirtschaftsmotor der Metropolregion

Studie im Auftrag von Hamburg Airport erklärt Flughafen „Helmut Schmidt“ zum wichtigen Standortfaktor für Tourismus und Industrie

Hafen Hamburg

Landstrom-Versorgung am CTA erfolgreich getestet

Neuste Landstromanlage der Hamburg Port Authority am HHLA Container Terminal Altenwerder besteht ersten Praxistest. Weitere Testläufe geplant

Future Hamburg Talks

Future Hamburg Talks meets ... Mark Hoppe von Skysails Power

Mit Drachen und Höhenwind zu grüner Energie. Mark Hoppe von Skysails Power im Interview

Termine

Was diese Woche wichtig wird

Kongresse, Messen und Events: Diese Termine aus der Wirtschaft könnten in der kommenden Woche auch für Ihr Business wichtig werden.

Wissenschaft

Universität Hamburg beschäftigt erste „Senior Lecturer“

Unbefristet und keiner Professur zugeordnet: Neues Stellenmodell an der UHH im Fachbereich Sozialwissenschaften

Luftfahrt

Crystal Cabin Award 2025 – Diese Konzepte überzeugen

Diese Flugzeugkabinen-Innovationen haben die renommierte Auszeichnung gewonnen

Pressemitteilung

Hamburg und Sachsen übernehmen Sprecherrolle

Wirtschaftsförderer vertreten die Interessen der Bundesländer auf nationaler und internationaler Ebene.

© Mediaserver Hamburg/Hamburg Messe und Congress

Tourismus

Hamburg feiert Hafengeburtstag 2025

Vom 9. bis 11. Mai findet in der Hansestadt erneut das jährliche Hafenfest statt. Das ist geplant

© Mediaserver Hamburg/Andreas Vallbracht

Wirtschaft

Hamburgs Wirtschaftsleistung über Bundesdurchschnitt

Statistikamt Nord legt erste Zahlen für 2024 vor. Bruttoinlandsprodukt der Hansestadt real um 1,7 Prozent gewachsen

Successful past projects

LOOKING BACK

UEFA EURO 2024

The UEFA EURO 2024 put Hamburg on the international football stage. As one of ten host cities, Hamburg made an impression with its unique supporting programme. Overall, four preliminary round matches and one quarter-final match took place at Hamburg's Volksparkstadion.

The group draw at the Elbphilharmonie concert hall and the container installation in the port attracted worldwide attention. With its "Hamburg. Great Things Start Here." communication campaign, the city presented itself as a cosmopolitan, sport-loving city – a success story with a lasting effect.

LOOKING BACk

Future Hamburg Award

Whether in terms of business, the social sphere or climate: technological progress is transforming urban life worldwide, while also creating major challenges for cities. So how can cities ensure future liveability? Over a period of three years, the Future Hamburg Award honoured visionary startups addressing this question by developing sustainable solutions.

In 2023, the award was presented for the last time, but its impetus and innovations have an impact far beyond Hamburg and thus contribute to shaping the city as a centre of innovation.