The projects of Hamburg Marketing GmbH

Innovations, networks, and visions for the future: our latest projects

Hamburg is actively shaping the future and strengthening its international appeal through pioneering city marketing projects.

From Hamburg News, which provides an international audience with reporting on current economic developments in the Hamburg Metropolitan Region to the HY-5 Hydrogen Alliance, which aims to position Northern Germany as Europe's leading hydrogen region, to cultural campaigns that highlight the city's creative diversity: Hamburg is taking an active role in shaping the region's future.

How we are actively shaping Hamburg's future

The HY-5 Hydrogen Alliance

Today, the effects of climate change are becoming more and more obvious and the transition towards a sustainable economy represents a global challenge. Initiated by the North-German Chamber of Commerce and Hamburg Marketing GmbH, the business development organisations of the federal states of Lower Saxony, Schleswig-Holstein, Mecklenburg-Western Pomerania, Hamburg and Bremen joined forces and established the HY-5 Hydrogen Alliance, which aims to make Northern Germany the leading future region for green hydrogen in Europe.

Two young people are sitting on a bench in the Hamburger Kunsthalle, laughing. They look relaxed and happy while surrounded by impressive paintings in a large, bright exhibition space. — © Mediaserver Hamburg / Christian Brandes

Cultural campaign

The "Mischen is possible" campaign (a play on words on "Mission impossible") by the Hamburg Ministry of Culture and Media focusses on Hamburg's cultural diversity. Supported by Hamburg Marketing, the campaign with its expressive visuals and pointed slogans brings the city's wide range of cultural offerings to life and invites you to discover new perspectives and formats live.

Business news from Hamburg and the Hamburg Metropolitan Region

Featuring English and German content, the Hamburg News portal offers the latest business news, industry insights and exclusive interviews from Hamburg and the surrounding region – curated and researched by experienced business journalists.

Klimaschutz

Uni Hamburg legt neue Studie zum Klimawandel vor

Neue Studie zeigt: Die Erderwärmung bedroht die globale Getreideproduktion. Was genau die Wissenschaftler:innen herausgefunden haben

Metropolregion Hamburg

Short News aus der Metropolregion Hamburg

Was geht in der Metropolregion Hamburg? Von Auszeichnung über Investitionen bis hin zu Innovationen. Die Short News aus der Wirtschaft.

Veranstaltung

Das kommt! Wichtige Termine für die zweite Jahreshälfte 2025

Messen, Kongresse, Events in Hamburg und darüber hinaus – was Wirtschaftsakteur:innen nicht verpassen sollten

© Mediaserver Hamburg/Andreas Vallbracht

Nachhaltigkeit

Hamburg Sustainability Conference: Nachhaltigkeitsgipfel im Juni

Zum zweiten Mal diskutieren Spitzenvertreter:innen auf der HSC über Nachhaltigkeitsziele. Dass die Weltkonferenz in Hamburg stattfindet, ist kein Zufall

Termine

Was diese Woche wichtig wird

Kongresse, Messen und Events: Diese Termine aus der Wirtschaft könnten in der kommenden Woche auch für Ihr Business wichtig werden.

Industrie

Gute Noten für Industriestandort Hamburg

Bericht für 2024 sieht 3.000 Industrieunternehmen für die Zukunft gut gerüstet. Klima- und digitale Transformation kommen am Industriestandort voran.

Forschung

Fünf Exzellenzcluster für Spitzenforschung in Hamburg

Gewinnerprojekte für die zweite Förderperiode der Exzellenzstrategie von Bund und Länder bekanntgegeben. Wissenschaftssandort Hamburg auf Erfolgskurs

© Hamburg Kreativ Gesellschaft/Jan-Marius Komorek

Kreativbranche

Cross Innovation Day soll Kooperation mit Kreativwirtschaft anstossen

Hamburg Kreativ Gesellschaft veranstaltet am 12. Juni Event zur branchenübergreifenden Zusammenarbeit

Airport

Hamburg Airport: Neue Direktverbindung nach Jerewan

Ab Oktober fliegt Wizz Air drei Mal pro Woche von Hamburg in die armenische Hauptstadt Jerewan. Die Direktverbindung wird es drei Mal pro Woche geben.

Successful past projects

LOOKING BACK

UEFA EURO 2024

The UEFA EURO 2024 put Hamburg on the international football stage. As one of ten host cities, Hamburg made an impression with its unique supporting programme. Overall, four preliminary round matches and one quarter-final match took place at Hamburg's Volksparkstadion.

The group draw at the Elbphilharmonie concert hall and the container installation in the port attracted worldwide attention. With its "Hamburg. Great Things Start Here." communication campaign, the city presented itself as a cosmopolitan, sport-loving city – a success story with a lasting effect.

LOOKING BACk

Future Hamburg Award

Whether in terms of business, the social sphere or climate: technological progress is transforming urban life worldwide, while also creating major challenges for cities. So how can cities ensure future liveability? Over a period of three years, the Future Hamburg Award honoured visionary startups addressing this question by developing sustainable solutions.

In 2023, the award was presented for the last time, but its impetus and innovations have an impact far beyond Hamburg and thus contribute to shaping the city as a centre of innovation.