The projects of Hamburg Marketing GmbH

Innovations, networks, and visions for the future: our latest projects

Hamburg is actively shaping the future and strengthening its international appeal through pioneering city marketing projects.

From Hamburg News, which provides an international audience with reporting on current economic developments in the Hamburg Metropolitan Region to the HY-5 Hydrogen Alliance, which aims to position Northern Germany as Europe's leading hydrogen region, to cultural campaigns that highlight the city's creative diversity: Hamburg is taking an active role in shaping the region's future.

How we are actively shaping Hamburg's future

The HY-5 Hydrogen Alliance

Today, the effects of climate change are becoming more and more obvious and the transition towards a sustainable economy represents a global challenge. Initiated by the North-German Chamber of Commerce and Hamburg Marketing GmbH, the business development organisations of the federal states of Lower Saxony, Schleswig-Holstein, Mecklenburg-Western Pomerania, Hamburg and Bremen joined forces and established the HY-5 Hydrogen Alliance, which aims to make Northern Germany the leading future region for green hydrogen in Europe.

Two young people are sitting on a bench in the Hamburger Kunsthalle, laughing. They look relaxed and happy while surrounded by impressive paintings in a large, bright exhibition space. — © Mediaserver Hamburg / Christian Brandes

Cultural campaign

The "Mischen is possible" campaign (a play on words on "Mission impossible") by the Hamburg Ministry of Culture and Media focusses on Hamburg's cultural diversity. Supported by Hamburg Marketing, the campaign with its expressive visuals and pointed slogans brings the city's wide range of cultural offerings to life and invites you to discover new perspectives and formats live.

Business news from Hamburg and the Hamburg Metropolitan Region

Featuring English and German content, the Hamburg News portal offers the latest business news, industry insights and exclusive interviews from Hamburg and the surrounding region – curated and researched by experienced business journalists.

Hafen Hamburg

Estland und Deutschland kooperieren bei Hafenwirtschaft

Maritime Zusammenarbeit beider Länder soll vor allem im Logistiksektor intensiviert werden

Handel

Europawochen 2025: So profitiert Hamburg von der EU

Bis 31. Mai finden in Hamburg die Europawochen statt. Das Motto „Europa – Hafen der Vielfalt“ soll Hamburgs Beziehung zu Europa sichtbar machen.

Kreativbranche

OMR-Chef: Mit Real-Live-Marketing zum Erfolg

Digitalwelt trifft Echtwelt. OMR-Gründer Philipp Westermeyer nennt die Top-Trends, die eine Marke erfolgreich machen. Und gibt eine Vorschau auf das OMR-Festival

Termine

Was diese Woche wichtig wird

Kongresse, Messen und Events: Diese Termine aus der Wirtschaft könnten in der kommenden Woche auch für Ihr Business wichtig werden.

Startups

Startup City Highlights

Die Top-News aus Hamburgs Startup-Ökosystem im monatlichen Überblick

Kultur

Elbphilharmonie präsentiert Programm für 2025/2026

Von Alter Musik bis zu Jazz und Elektronik – das wird ab 3. September in Hamburgs Konzerthaus gespielt

Kreativbranche

„Get On Set" ermöglicht Quereinstieg in Hamburger Filmbranche

Traineeprogramm für Berufe hinter der Kamera startet in vierte Runde. Bewerbungen bis 2. Juni 2025 möglich

Energiewende

Wie gelingt die Energiewende?

Wasserstoff gilt als Schlüsselfaktor einer erfolgreichen Energiewende. Hamburg News sprach mit dem Leiter des CC4E, Professor Hans Schäfers, über das Spannungsfeld Wirtschaftlichkeit und technischen Fortschritt

Pressemitteilung

Bonjour Hamburg: Startups aus Frankreich bei der OMR 2025

Beim OMR Festival (6.–7. Mai 2025) präsentiert Hamburg Invest mit der Startup City Hamburg einen Gemeinschaftsstand mit Fokus auf französische Startups.

Successful past projects

LOOKING BACK

UEFA EURO 2024

The UEFA EURO 2024 put Hamburg on the international football stage. As one of ten host cities, Hamburg made an impression with its unique supporting programme. Overall, four preliminary round matches and one quarter-final match took place at Hamburg's Volksparkstadion.

The group draw at the Elbphilharmonie concert hall and the container installation in the port attracted worldwide attention. With its "Hamburg. Great Things Start Here." communication campaign, the city presented itself as a cosmopolitan, sport-loving city – a success story with a lasting effect.

LOOKING BACk

Future Hamburg Award

Whether in terms of business, the social sphere or climate: technological progress is transforming urban life worldwide, while also creating major challenges for cities. So how can cities ensure future liveability? Over a period of three years, the Future Hamburg Award honoured visionary startups addressing this question by developing sustainable solutions.

In 2023, the award was presented for the last time, but its impetus and innovations have an impact far beyond Hamburg and thus contribute to shaping the city as a centre of innovation.