The projects of Hamburg Marketing GmbH

Innovations, networks, and visions for the future: our latest projects

Hamburg is actively shaping the future and strengthening its international appeal through pioneering city marketing projects.

From Hamburg News, which provides an international audience with reporting on current economic developments in the Hamburg Metropolitan Region to the HY-5 Hydrogen Alliance, which aims to position Northern Germany as Europe's leading hydrogen region, to cultural campaigns that highlight the city's creative diversity: Hamburg is taking an active role in shaping the region's future.

How we are actively shaping Hamburg's future

The HY-5 Hydrogen Alliance

Today, the effects of climate change are becoming more and more obvious and the transition towards a sustainable economy represents a global challenge. Initiated by the North-German Chamber of Commerce and Hamburg Marketing GmbH, the business development organisations of the federal states of Lower Saxony, Schleswig-Holstein, Mecklenburg-Western Pomerania, Hamburg and Bremen joined forces and established the HY-5 Hydrogen Alliance, which aims to make Northern Germany the leading future region for green hydrogen in Europe.

Two young people are sitting on a bench in the Hamburger Kunsthalle, laughing. They look relaxed and happy while surrounded by impressive paintings in a large, bright exhibition space. — © Mediaserver Hamburg / Christian Brandes

Cultural campaign

The "Mischen is possible" campaign (a play on words on "Mission impossible") by the Hamburg Ministry of Culture and Media focusses on Hamburg's cultural diversity. Supported by Hamburg Marketing, the campaign with its expressive visuals and pointed slogans brings the city's wide range of cultural offerings to life and invites you to discover new perspectives and formats live.

Business news from Hamburg and the Hamburg Metropolitan Region

Featuring English and German content, the Hamburg News portal offers the latest business news, industry insights and exclusive interviews from Hamburg and the surrounding region – curated and researched by experienced business journalists.

Mobilität

Hamburger Hochbahn verzeichnet Fahrgastrekord

Im letzten Jahr fuhren mehr Gäste mit der Hochbahn als je zuvor. Nun soll der ÖPNV in Hamburg noch kundennäher und nachhaltiger werden

Pressemitteilung

Premiere für das Young Makers Festival am 27. Juni 2025

Premiere für das Young Makers Festival am 27. Juni 2025: Ein Tag für Unternehmergeist, Kreativität und Perspektiven

Kreativbranche

Cross Innovation: Gemeinsam Innovation gestalten

Welches Potenzial bieten Perspektivwechsel und Kollaboration? Wir waren beim Cross Innovation Day 2025 dabei

Digitalisierung

Weiterer Schritt zur digitalen Hamburger Verwaltung

Die neu veröffentlichte ZeSI mobile App prüft digitale Verwaltungsdokumente. Bald sollen weitere Komponenten folgen, die die Digitalisierung vorantreiben

New Work

Otto-Group-CFO Roewer: „Unternehmenskultur ist kein Chichi“

Interview mit der Otto Group CFO Katy Roewer. Sie arbeitet seit zehn Jahren als Vorständin in Teilzeit. Wie funktioniert das?

Termine

Was diese Woche wichtig wird

Kongresse, Messen und Events: Diese Termine aus der Wirtschaft könnten in der kommenden Woche auch für Ihr Business wichtig werden.

Food

Food Cluster Hamburg: Rezept für internationale Sichtbarkeit

Was tut sich in Hamburgs neuestem Wirtschaftscluster? Geschäftsführer Sascha Taube über aktuelle Entwicklungen

Nachhaltigkeit

Uni Hamburg: Digital und nachhaltig ins nächste Jahrzehnt

Wie die nachhaltige und digitale Transformation ganzheitlich gelingen soll, fasst die Uni Hamburg in ihrer Nachhaltigkeitsstrategie 2030 zusammen.

Mobilität

UITP Summit 2025 in Hamburg gestartet

Vom 15. bis 18. Juni trifft sich auf dem ÖPNV-Weltkongress in der Hansestadt die Welt der urbanen Mobilität

Successful past projects

LOOKING BACK

UEFA EURO 2024

The UEFA EURO 2024 put Hamburg on the international football stage. As one of ten host cities, Hamburg made an impression with its unique supporting programme. Overall, four preliminary round matches and one quarter-final match took place at Hamburg's Volksparkstadion.

The group draw at the Elbphilharmonie concert hall and the container installation in the port attracted worldwide attention. With its "Hamburg. Great Things Start Here." communication campaign, the city presented itself as a cosmopolitan, sport-loving city – a success story with a lasting effect.

LOOKING BACk

Future Hamburg Award

Whether in terms of business, the social sphere or climate: technological progress is transforming urban life worldwide, while also creating major challenges for cities. So how can cities ensure future liveability? Over a period of three years, the Future Hamburg Award honoured visionary startups addressing this question by developing sustainable solutions.

In 2023, the award was presented for the last time, but its impetus and innovations have an impact far beyond Hamburg and thus contribute to shaping the city as a centre of innovation.