Digital marketing

Digital visibility for Hamburg's future

Today, a strong online presence is essential for successfully positioning cities and business locations. Hamburg Marketing GmbH uses innovative and diverse digital marketing strategies to increase Hamburg’s international visibility, present the city as an attractive and forward-thinking hub for business and innovation, and strengthen its competitiveness on the global stage.

Through targeted digital communication, high-quality content, and strategic online distribution, we connect Hamburg with the right audiences – authentically, future-oriented, and sustainably.

Promoting innovations from Hamburg and the Hamburg Metropolitan Region online

Future Hamburg

Future Hamburg leverages digital formats to showcase forward-looking ideas and innovations from Hamburg to a global audience. Through targeted digital communication and high-quality content, Future Hamburg highlights visionary projects and fosters exchange between companies, startups, and skilled professionals. Learn more about Future Hamburg here.

A key element of this strategy is the Future Hamburg Talks video format. These video interviews bring together leading voices from business, science, and technology to explore innovation topics from Hamburg and the metropolitan region, making them accessible to international audiences. Depending on the topic, the talks are produced directly in English or include fixed English subtitles to ensure global reach.

All content is professionally produced, strategically distributed, and published across multiple digital channels. Future Hamburg Talks are available on the new digital platform Hamburg-Business.com, alongside the Hamburg News and other Future Hamburg topics. In addition, they are shared via social media and the Future Hamburg YouTube channel.

In this way, Future Hamburg enhances Hamburg’s global reputation as a center of innovation and makes future topics digitally tangible. Strategic content distribution ensures these talks consistently reach the right audiences.

#ueberdentellerrand Podcast

Hamburg's people and projects that inspire

Hamburg is full of inspiring people, innovative projects, and creative initiatives – and these take center stage in the #ueberdentellerrand podcast. From groundbreaking technologies like quantum computing to social initiatives, cultural impulses, and the latest trends in marketing, digital media, the creative industries, and innovation – each episode offers wide-ranging insights into what drives Hamburg.

It’s not just about exciting facts – it’s about fresh perspectives that inspire and encourage new ways of thinking.

The #ueberdentellerrand newsletter is published Thursdays, delivering current and inspiring topics straight to your inbox. Subscribe here.

What started as an internal source of inspiration has grown into a popular podcast – informative, entertaining, and always with a fresh perspective. The podcast is available on all major streaming platforms.