Digital marketing

Digital visibility for Hamburg's future

Today, a strong online presence is indispensable for successfully positioning cities and business locations. Hamburg Marketing GmbH relies on innovative and diverse digital marketing strategies to make Hamburg internationally visible, to present the city as an attractive and forward-looking business and innovation location and to strengthen its competitiveness in the global environment.

Through targeted digital communication, high-quality content and strategic online distribution, we reach the right target groups for Hamburg - authentically, future-orientated and sustainably.

Business news from the metropolitan region

Hamburg News

The bilingual Hamburg News portal is the central platform for the latest business news from Hamburg and the metropolitan region - in German and English. The editorial team regularly provides relevant industry insights, news, exclusive video interviews and guest articles that shed light on exciting future topics and position Hamburg internationally as a centre of business and innovation.
An experienced team of business journalists researches, curates and creates the content in cooperation with the Ministry of Economics and Innovation, Hamburg Invest, Hamburg Marketing GmbH and other municipal partners.

All content is accessible free of charge. In addition to the website, the bilingual weekly Hamburg News newsletter delivers the most important news directly to your inbox - subscribe now! subscribe now.

Hamburg News is also represented on social media. Experts and interested parties can, for example, network in the Hamburg News LinkedIn groups, discuss current topics and make valuable contacts.

To the German LinkedIn group

To the English LinkedIn group

Digitally disseminating innovations from Hamburg and the metropolitan region

Two white chairs with red seat cushions face each other in an open space. Between them is a round glass table with two glasses of water. On the left is the Future Hamburg Talks logo with a red arrow symbol.

Future Hamburg

Future Hamburg uses digital formats to make forward-looking ideas and innovations from Hamburg visible worldwide. Through targeted digital communication and high-quality content, Future Hamburg presents visionary projects and drives the exchange between companies, start-ups and specialists. More about Future Hamburg here.

Future Hamburg Talks are a central element of this digital strategy. This video format brings together leading minds from business, science and technology to shed light on innovation topics from Hamburg and the metropolitan region and make them accessible to an international audience. Depending on the topic, the talks are produced directly in English or with fixed English subtitles to ensure a global reach.

The content is professionally produced, distributed in a targeted manner and disseminated via various digital channels. The Future Hamburg Talks are available on the new digital home Hamburg Business, where the Hamburg News and the Future Hamburg Topics can also be found there. They will also be broadcast via social media and the Future Hamburg YouTube channel channel.

In this way, Future Hamburg strengthens the international perception of Hamburg as a centre of innovation and brings future topics to life digitally. Strategic content distribution ensures that the talks reach the relevant target groups in the long term.

Podcast #ueberdentellerrand

Hamburg's inspiring people and projects

Hamburg is full of exciting personalities, innovative projects and creative initiatives - and it is precisely these that take centre stage in the #ueberdentellerrand podcast . Whether future-oriented technologies such as quantum computing, social initiatives, new impulses from culture or current trends from the marketing, digital, creative and innovation sectors - each episode provides a wide range of insights into what makes Hamburg tick. It's not just about exciting facts, but also about new perspectives that inspire and make you think.

In addition, the #ueberdentellerrand newsletter is published every Thursday, delivering current and exciting topics directly to your inbox. Subscribe here.

What began as an internal inspirational mailing has developed into a popular podcast - informative, entertaining and always with a view beyond the horizon. The podcast is available on various streaming platforms.

Get in touch now

Would you like to find out more about our online activities such as Hamburg News or Future Hamburg Talks? We look forward to hearing from you.

Your contact person

Linda Oesterle

Project Manager Marketing

Hamburg Marketing GmbH
Wexstraße 7
20355 Hamburg

Phone: +49 40 - 41 11 10 -617

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