Digital marketing

Digital visibility for Hamburg's future

Today, a strong online presence is essential for successfully positioning cities and business locations. Hamburg Marketing GmbH uses innovative and diverse digital marketing strategies to increase Hamburg’s international visibility, present the city as an attractive and forward-thinking hub for business and innovation, and strengthen its competitiveness on the global stage.

Through targeted digital communication, high-quality content, and strategic online distribution, we connect Hamburg with the right audiences – authentically, future-oriented, and sustainably.

Business news from the Hamburg Metropolitan Region

Hamburg News

The bilingual Hamburg News portal is the central platform for the latest business news from Hamburg and the Metropolitan Region - in both German and English. The editorial team regularly provides relevant industry insights, news updates, exclusive video interviews and guest articles that highlight future-focused topics and position Hamburg internationally as a leading center for business and innovation.

An experienced team of business journalists researches, curates and creates content in close cooperation with the Ministry of Economics and Innovation, Hamburg Invest, Hamburg Marketing GmbH and other municipal partners.

All content is available free of charge. In addition to the website, the bilingual Hamburg News newsletter delivers the most important news directly to your inbox every week -  subscribe now!

Hamburg News is also active on social media. Experts and interested users can join the Hamburg News LinkedIn groups to network, discuss current topics and build valuable contacts.

Join the German-language LinkedIn group

Join the English-language LinkedIn group

Promoting innovations from Hamburg and the Hamburg Metropolitan Region online

Two white chairs with red seat cushions face each other in an open space. Between them is a round glass table with two glasses of water. On the left is the Future Hamburg Talks logo with a red arrow symbol.

Future Hamburg

Future Hamburg leverages digital formats to showcase forward-looking ideas and innovations from Hamburg to a global audience. Through targeted digital communication and high-quality content, Future Hamburg highlights visionary projects and fosters exchange between companies, startups, and skilled professionals. Learn more about Future Hamburg here.

A key element of this strategy is the Future Hamburg Talks video format. These video interviews bring together leading voices from business, science, and technology to explore innovation topics from Hamburg and the metropolitan region, making them accessible to international audiences. Depending on the topic, the talks are produced directly in English or include fixed English subtitles to ensure global reach.

All content is professionally produced, strategically distributed, and published across multiple digital channels. Future Hamburg Talks are available on the new digital platform Hamburg-Business.com, alongside the Hamburg News and other Future Hamburg topics. In addition, they are shared via social media and the Future Hamburg YouTube channel.

In this way, Future Hamburg enhances Hamburg’s global reputation as a center of innovation and makes future topics digitally tangible. Strategic content distribution ensures these talks consistently reach the right audiences.

#ueberdentellerrand Podcast

Hamburg's people and projects that inspire

Hamburg is full of inspiring people, innovative projects, and creative initiatives – and these take center stage in the #ueberdentellerrand podcast. From groundbreaking technologies like quantum computing to social initiatives, cultural impulses, and the latest trends in marketing, digital media, the creative industries, and innovation – each episode offers wide-ranging insights into what drives Hamburg.

It’s not just about exciting facts – it’s about fresh perspectives that inspire and encourage new ways of thinking.

The #ueberdentellerrand newsletter is published Thursdays, delivering current and inspiring topics straight to your inbox. Subscribe here.

What started as an internal source of inspiration has grown into a popular podcast – informative, entertaining, and always with a fresh perspective. The podcast is available on all major streaming platforms.

Get in touch

Interested in our online activities like Hamburg News or the Future Hamburg Talks? Get in touch – We look forward to hearing from you.

Your contact person

Linda Oesterle

Project Manager Marketing

Hamburg Marketing GmbH
Wexstraße 7
20355 Hamburg

Phone: +49 40 - 41 11 10 -617

The Consent Management Platform (https://app.usercentrics.eu/) we use could not be loaded. This can happen if AdBlockers incorrectly block this URL. Some features such as maps, proximity search or forms, cannot be used this way. To use these features, please deactivate your AdBlocker or allow access to *.usercentrics.eu.