Success stories

Our city marketing successes and project highlights

Hamburg creates momentum - and our successful city marketing projects are the best proof of this!

Here you will find a selection of past highlights that have strengthened the city's appeal. A look at our successfully realised projects shows how Hamburg is becoming internationally visible through creative city marketing strategies.

From major international events such as EURO 2024 to the Future Hamburg Award, which promotes promising start-ups and drives innovation - discover how we position Hamburg worldwide and strengthen the city as a centre of business and innovation.

Successfully realised projects at a glance

Night shot of the port of Hamburg with illuminated shipping containers showing the flags of the countries taking part in UEFA EURO 2024. A crane lifts a container labelled 'Final Draw Hamburg'. The Elbphilharmonie concert hall and the Hamburg skyline can be seen in the background.
© Hamburg Marketing GmbH/JvM
Review

UEFA EURO 2024

The football world as a guest in Hamburg

Hamburg impressed as host of the UEFA EURO 2024 and set impressive accents. The city attracted international attention with the spectacular group draw in the Elbphilharmonie concert hall and the creative container staging in the harbour. With the campaign "Hamburg. There's something going on." campaign, the city used the EURO 2024 to present itself as a cosmopolitan and sport-loving metropolis - a success that will radiate far beyond the tournament.

View project
Logo of the Future Hamburg Award. The lettering 'future hamburg' is in dark blue lettering, with 'award' in white lettering on a red arrow below. At the top right is a stylised red anchor symbol.
© Hamburg Marketing GmbH
Review

Future Hamburg Award

An award for innovation

For three years, the Future Hamburg Award honoured visionary start-ups that were shaping the urban future with innovative ideas. From sustainable solutions to technological breakthroughs, the award provided valuable impetus that had an impact far beyond Hamburg. the award was presented for the last time in 2023, but the inspiration and innovations supported remain an important part of Hamburg's commitment to a liveable and sustainable future.

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