Hamburg? That's the harbour, the Reeperbahn and the fish market? That's right, but it also includes the North Sea and Baltic Sea, the Lüneburg Heath and the Unesco World Heritage Sites in Wismar and Schwerin, for example. Because Hamburg is more than just a city. Hamburg is a metropolitan region. Closely connected internally, networked externally with markets all over the world. 5.4 million people live in the Hamburg Metropolitan Region. The region offers them and all those who want to come to us a high quality of life.
In addition, the metropolitan region stands for economic strength, especially in renewable energies, the maritime economy, logistics, the harbour and the food industry. The region stands for innovation and inventiveness. This is why new projects such as a joint innovation agency or a competence network for renewable energies and green hydrogen are being worked on here.
An international marketing strategy has been drawn up to raise the profile of the Hamburg Metropolitan Region, particularly among international companies and skilled workers. The aim is to convey a standardised, attractive image of our networked region to the outside world. The centrepiece of the strategy is the positioning of the Hamburg Metropolitan Region as "Northern Germany's Connected Hub".
